47.8 F
Dallas
Friday, January 15, 2021

FEATURED ARTICLE

Unwavering Beliefs
According to James O’Gara, the founder and CEO at OnMessage, a strategic B2B communications consultancy based in Dallas, Texas — there is a certain mindset that separates market leaders from laggards when it comes to driving clarity around their brand story in the market. Mr. O’Gara says,...

Successful Strategies are Driven by Winning Stories.

Sure, most leaders hold themselves accountable for the company’s overall strategy. However, what many executives have not acknowledged is … You own the story behind...
Get With The Program. How You Acquire Customers Has Forever Changed.

Maximizing Every Connection Throughout the Customer Experience.

Broadband Internet, mobile computing, social media and technology have transformed the way customers (current and prospective) engage with your company and consume your story.
How Culture Impacts the Customer Experience and Financial Performance.

How Culture Impacts the Customer Experience and Financial Performance.

Everybody loves a good deal. Getting a quality product or service for a great price is the type of thing customers brag...
Effective Thought Leadership

Effective Thought Leadership Content is Centered Around Your Customer.

We live in the age of the customer, and yet most B2B companies are falling short on delivering the experiences customers want....

Selling Your Brand from the Inside Out.

It starts on the inside.  Harvard Business Review explained the importance of delivering a consistent message to employees in, “Selling the Brand Inside.” The...
7 Questions Every Marketing Leader Must Ask About Their Corporate Story

7 Questions Every Marketing Leader Must Ask About Their Corporate Story.

According to the CMO Council, 73 percent of CMOs do not believe that their organizations are on message. Meaning, they do not...

Are You Living Your Brand or Living a Dream?

Studies have proven that profits increase when companies move from “talking about” their brand to “living the brand.” What exactly does this mean? What does...
CEOs – 6% of Your Time on the Frontline and 3% with Customers Won’t Cut It.

CEOs – 6% of Your Time on the Frontline and 3%...

CEOs and C-suite executives have a really tough job. We should know. We work with them every day. They have to keep their eyes...
Unwavering Beliefs

3 Unwavering Beliefs Executives Embrace to Bring Their Story to Life.

According to James O’Gara, the founder and CEO at OnMessage, a strategic B2B communications consultancy based in Dallas, Texas — there is...

Sharing a Consistent Story in the Market … Starts on the...

We talk a lot about the value and importance of infusing your corporate story into your culture and customer experience. It is the process...
Customer-Centric Culture: It All Starts with Getting Everyone to Listen.

Customer-Centric Culture: It All Starts with Getting Everyone to Listen.

What, if anything, is your company doing with customer feedback? Hopefully, you are gathering such data and treating it like the valuable...
The Complexity of Delivering a Consistent Story in the Market.

The Complexity of Delivering a Consistent Story in the Market.

The corporate communications, sales and marketing environment has grown exponentially complex. There are more people, processes, technology and media channels required to orchestrate the development...
Overcoming the Barriers to Building a Customer-Centric Culture.

Overcoming the Barriers to Building a Customer-Centric Culture.

As you set out to successfully create a customer-centric culture in your company, be prepared to see a sizeable return on your...
landscape

M&A Integration … a (Communication) Journey, Not a Destination.

Anyone who has been part of an M&A transaction understands the critical nature dates and specific events play in the process. There’s the letter...
senior businessman

Culture Isn’t Part of the M&A Integration Game … It Is...

Lou Gerstner, former CEO of IBM Corp., once said culture isn’t just one aspect of the M&A integration game, “... it is the game.” So,...

RECENT ARTICLES