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Wednesday, October 21, 2020

FEATURED ARTICLE

Unwavering Beliefs
According to James O’Gara, the founder and CEO at OnMessage, a strategic B2B communications consultancy based in Dallas, Texas — there is a certain mindset that separates market leaders from laggards when it comes to driving clarity around their brand story in the market. Mr. O’Gara says,...
Get with the program.

Get With The Program. Your Acquisition Strategy Has to Change.

We live in the digital age, an age in which the customer drives the majority of the buying process via online research before...
Purpose vs. Profits? Good News. You Don’t Have to Choose.

Purpose vs. Profits? Good News. You Don’t Have to Choose.

How does your business performance measure up against the competition? Are you ahead of the pack, lagging way behind or somewhere in...
How Culture Impacts the Customer Experience and Financial Performance.

How Culture Impacts the Customer Experience and Financial Performance.

Everybody loves a good deal. Getting a quality product or service for a great price is the type of thing customers brag...

Selling Your Brand from the Inside Out.

It starts on the inside.  Harvard Business Review explained the importance of delivering a consistent message to employees in, “Selling the Brand Inside.” The...

5 Ways You Can Make Your Brand Rise Above the Noise.

CMOs have long understood the need for developing and delivering a clear, consistent, compelling corporate message that crystalizes the position the business desires to...
A Disciplined Approach for Designing Story Architecture.

A Disciplined Approach for Designing Your Story Architecture.

design|dəˈzīn|noun a plan or drawing produced to show the look and function or workings of an object before it is built or...

Are You Living Your Brand or Living a Dream?

Studies have proven that profits increase when companies move from “talking about” their brand to “living the brand.” What exactly does this mean? What does...
Customer Experience is Now at the Epicenter of Marketing.

Customer Experience is Now at the Epicenter of Marketing.

Customer experience is now the epicenter of marketing. What does that mean? How is that different from how marketing operated in the past? Well,...
Unwavering Beliefs

3 Unwavering Beliefs Executives Embrace to Bring Their Story to Life.

According to James O’Gara, the founder and CEO at OnMessage, a strategic B2B communications consultancy based in Dallas, Texas — there is...
Change your employees’ story. Change your customer experience.

Change your employees’ story. Change your customer experience.

According to Enterprise IG, 70 percent of customers’ brand perception is determined by conversations with employees; and yet, Gallup Poll found that only 41 percent...
Customer-Centric Culture: It All Starts with Getting Everyone to Listen.

Customer-Centric Culture: It All Starts with Getting Everyone to Listen.

What, if anything, is your company doing with customer feedback? Hopefully, you are gathering such data and treating it like the valuable...
Customer Centricity Starts But Doesn’t End with Marketing.

Customer Centricity Starts But Doesn’t End with Marketing.

While marketing teams are comprised of expert communicators and brand messaging pros who can get the word out, it takes all hands...
Overcoming the Barriers to Building a Customer-Centric Culture.

Overcoming the Barriers to Building a Customer-Centric Culture.

As you set out to successfully create a customer-centric culture in your company, be prepared to see a sizeable return on your...
senior businessman

Culture Isn’t Part of the M&A Integration Game … It Is...

Lou Gerstner, former CEO of IBM Corp., once said culture isn’t just one aspect of the M&A integration game, “... it is the game.” So,...
senior businesswoman

What’s Your M&A Integration Story (Internally and Externally)?

As a C-suite executive, you know that nothing is more important during times of change than consistent communication and staying on message. Why? Because when...

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