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Monday, August 10, 2020

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There is an intrinsic link between the quality and consistency of your corporate story … and the financial performance of your business. To help you determine if your story is improving or hindering business performance, take a few minutes and answer the following questions regarding the state of your...
7 Leaders Share Their Thoughts on The Importance of Story.

7 Leaders Share Their Thoughts on the Importance of Story.

Why do some companies have world-class cultures? Why do certain companies generate higher and more consistent earnings? Well, according...
meeting

The Impact Real Customer Stories Have on Business Performance.

“Despite the marketing rhetoric and self proclamations of being customer focused, most companies are product centric, not customer centric. Calling yourself customer centric doesn’t...
How Culture Impacts the Customer Experience and Financial Performance.

How Culture Impacts the Customer Experience and Financial Performance.

Everybody loves a good deal. Getting a quality product or service for a great price is the type of thing customers brag...
speaker at a podium

Creating Clarity in the Mind of Your Customer Starts in the...

To establish clarity in the minds of customers, the C-suite must make corporate messaging a strategic priority across the organization and fully buy into...

5 Ways You Can Make Your Brand Rise Above the Noise.

CMOs have long understood the need for developing and delivering a clear, consistent, compelling corporate message that crystalizes the position the business desires to...
Let your customer tell your story.

Let Your Customers Tell Your Story.

If you are a C-level, sales or marketing executive, there’s never been a more important time to elevate the Voice of the...

Are You Living Your Brand or Living a Dream?

Studies have proven that profits increase when companies move from “talking about” their brand to “living the brand.” What exactly does this mean? What does...
Unwavering Beliefs

3 Unwavering Beliefs Executives Embrace to Bring Their Story to Life.

According to James O’Gara, the founder and CEO at OnMessage, a strategic B2B communications consultancy based in Dallas, Texas — there is...

Cross-Functional Leaders Must Collaborate to Create a Memorable Customer Experience.

“The opportunity to create emotive and powerful experiences for customers is out there but only if the CMO Collaborator can inspire customer-centric thinking that...
Customer-Centric Culture: It All Starts with Getting Everyone to Listen.

Customer-Centric Culture: It All Starts with Getting Everyone to Listen.

What, if anything, is your company doing with customer feedback? Hopefully, you are gathering such data and treating it like the valuable...
Change your employees’ story. Change your customer experience.

Change your employees’ story. Change your customer experience.

According to Enterprise IG, 70 percent of customers’ brand perception is determined by conversations with employees; and yet, Gallup Poll found that only 41 percent...
Overcoming the Barriers to Building a Customer-Centric Culture.

Overcoming the Barriers to Building a Customer-Centric Culture.

As you set out to successfully create a customer-centric culture in your company, be prepared to see a sizeable return on your...
Customer Centricity Starts But Doesn’t End with Marketing.

Customer Centricity Starts But Doesn’t End with Marketing.

While marketing teams are comprised of expert communicators and brand messaging pros who can get the word out, it takes all hands...
senior businesswoman

What’s Your M&A Integration Story (Internally and Externally)?

As a C-suite executive, you know that nothing is more important during times of change than consistent communication and staying on message. Why? Because when...
senior businessman

Culture Isn’t Part of the M&A Integration Game … It Is...

Lou Gerstner, former CEO of IBM Corp., once said culture isn’t just one aspect of the M&A integration game, “... it is the game.” So,...

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