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Wednesday, January 22, 2020

FEATURED ARTICLE

Fact: Today’s buyers have limited attention spans. The internet, on-demand content, texting, social media, mobile apps — and other advancements have fundamentally changed the way we consume and connect with stories and content. More specifically, these things have rewired our brains. Creating the need for buyers to rapidly turn...
7 Leaders Share Their Thoughts on The Importance of Story.

7 Leaders Share Their Thoughts on the Importance of Story.

Why do some companies have world-class cultures? Why do certain companies generate higher and more consistent earnings? Well, according...

5 Questions That Will Help You Maximize Customer Engagement.

The #1 trait of companies that succeed in delivering a superior customer experience is the ability to develop and deliver a clear, consistent message....
Get With The Program. How You Acquire Customers Has Forever Changed.

Maximizing Every Connection Throughout the Customer Experience.

Broadband Internet, mobile computing, social media and technology have transformed the way customers (current and prospective) engage with your company and consume your story.

Selling Your Brand from the Inside Out.

It starts on the inside.  Harvard Business Review explained the importance of delivering a consistent message to employees in, “Selling the Brand Inside.” The...
Break Down Organizational Silos

Break Down Organizational Silos with a Comprehensive Content Strategy.

Business executives understand that content marketing is critical to engaging customers. In fact, content marketing has become so necessary that it is no longer...
Let your customer tell your story.

Let Your Customers Tell Your Story.

If you are a C-level, sales or marketing executive, there’s never been a more important time to elevate the Voice of the...
A Disciplined Approach for Designing Story Architecture.

A Disciplined Approach for Designing Your Story Architecture.

design|dəˈzīn|noun a plan or drawing produced to show the look and function or workings of an object before it is built or...
Unwavering Beliefs

3 Unwavering Beliefs Executives Embrace to Bring Their Story to Life.

According to James O’Gara, the founder and CEO at OnMessage, a strategic B2B communications consultancy based in Dallas, Texas — there is...

Cross-Functional Leaders Must Collaborate to Create a Memorable Customer Experience.

“The opportunity to create emotive and powerful experiences for customers is out there but only if the CMO Collaborator can inspire customer-centric thinking that...
When it Comes to Culture, the Numbers Tell the Real Story.

When it Comes to Culture, the Numbers Tell the Real Story.

There are times in every person’s life when focus and conviction around what they are doing is laser sharp. Nothing will get in their...
The Message Millennials Want to Hear.

The Message Millennials Want to Hear.

The Millennial Generation should be top of mind for every CMO and business executive. They were born between 1980-1996 and are taking the world...
The Complexity of Delivering a Consistent Story in the Market.

The Complexity of Delivering a Consistent Story in the Market.

The corporate communications, sales and marketing environment has grown exponentially complex. There are more people, processes, technology and media channels required to orchestrate the development...

Be Sure to Check Your Sales and Marketing Alignment.

An Aberdeen study of best-in-class organizations found that those who had strategically aligned sales and marketing functions experience a 32 percent average growth in...
senior businessman

Culture Isn’t Part of the M&A Integration Game … It Is...

Lou Gerstner, former CEO of IBM Corp., once said culture isn’t just one aspect of the M&A integration game, “... it is the game.” So,...
meeting

M&A Communications: Experienced Professionals and Processes Required.

There is a reason most companies don’t have a full-time M&A Integration Communication Team on staff. The reason is you only need those resources...

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