79.5 F
Dallas
Thursday, September 19, 2019

FEATURED ARTICLE

CMOs have long understood the need for developing and delivering a clear, consistent, compelling corporate message that crystalizes the position the business desires to own in the mind of their target audience. But do you know who doesn’t fully grasp the importance of this? The rest of your company. According to Gallup,...

Successful Strategies are Driven by Winning Stories.

Sure, most leaders hold themselves accountable for the company’s overall strategy. However, what many executives have not acknowledged is … You own the story behind...

Why C-Suite Executives Can’t Give in to Instant Gratification.

We live in a world of instant gratification. Do something fast. Do something once. Expect immediate and lasting results. What a joke. What’s scary is...
Aligning Your Corporate Story and Sales Compensation Plan

Aligning Your Corporate Story and Sales Compensation Plan

As a business leader, you’ve probably heard others say … “Salespeople only focus on … what they get paid on.” To one degree or another –...

Ensure Employee Conversations with Customers Align with Your Brand Promise.

 “Any company trying to compete should figure out a way to engage the mind of every employee.” Jack Welch, former CEO of GE Why is...

Selling Your Brand from the Inside Out.

It starts on the inside.  Harvard Business Review explained the importance of delivering a consistent message to employees in, “Selling the Brand Inside.” The...

Are You Living Your Brand or Living a Dream?

Studies have proven that profits increase when companies move from “talking about” their brand to “living the brand.” What exactly does this mean? What does...

Is Your Story Even Relevant?

Henry Ford Dr. W. Edwards Deming Steve Jobs Each of these iconic leaders understood the importance of staying relevant as the key to engaging in meaningful conversations...

Cross-Functional Leaders Must Collaborate to Create a Memorable Customer Experience.

“The opportunity to create emotive and powerful experiences for customers is out there but only if the CMO Collaborator can inspire customer-centric thinking that...
Customer Experience is Now at the Epicenter of Marketing.

Customer Experience is Now at the Epicenter of Marketing.

Customer experience is now the epicenter of marketing. What does that mean? How is that different from how marketing operated in the past? Well,...
When it Comes to Culture, the Numbers Tell the Real Story.

When it Comes to Culture, the Numbers Tell the Real Story.

There are times in every person’s life when focus and conviction around what they are doing is laser sharp. Nothing will get in their...
The Message Millennials Want to Hear.

The Message Millennials Want to Hear.

The Millennial Generation should be top of mind for every CMO and business executive. They were born between 1980-1996 and are taking the world...

Be Sure to Check Your Sales and Marketing Alignment.

An Aberdeen study of best-in-class organizations found that those who had strategically aligned sales and marketing functions experience a 32 percent average growth in...

C-suite Changes Reach Far Beyond the Boardroom.

When a C-suite executive is added to the team they are brought in for reason. Whether it’s a new CEO or a leader over...
senior businessman

Culture Isn’t Part of the M&A Integration Game … It Is...

Lou Gerstner, former CEO of IBM Corp., once said culture isn’t just one aspect of the M&A integration game, “... it is the game.” So,...
meeting

M&A Communications: Experienced Professionals and Processes Required.

There is a reason most companies don’t have a full-time M&A Integration Communication Team on staff. The reason is you only need those resources...

RECENT ARTICLES