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Friday, April 10, 2020

FEATURED ARTICLE

The #1 trait of companies that succeed in delivering a superior customer experience is the ability to develop and deliver a clear, consistent message. (McKinsey) Today, prospects and customers expect continuity and consistency throughout the buyer journey. The only way CEOs and C-suite executives can ensure this happens is to Implement...
7 Leaders Share Their Thoughts on The Importance of Story.

7 Leaders Share Their Thoughts on the Importance of Story.

Why do some companies have world-class cultures? Why do certain companies generate higher and more consistent earnings? Well, according...
meeting

The Impact Real Customer Stories Have on Business Performance.

“Despite the marketing rhetoric and self proclamations of being customer focused, most companies are product centric, not customer centric. Calling yourself customer centric doesn’t...

5 Questions That Will Help You Maximize Customer Engagement.

The #1 trait of companies that succeed in delivering a superior customer experience is the ability to develop and deliver a clear, consistent message....

5 Ways You Can Make Your Brand Rise Above the Noise.

CMOs have long understood the need for developing and delivering a clear, consistent, compelling corporate message that crystalizes the position the business desires to...
speaker at a podium

Creating Clarity in the Mind of Your Customer Starts in the...

To establish clarity in the minds of customers, the C-suite must make corporate messaging a strategic priority across the organization and fully buy into...

Are You Living Your Brand or Living a Dream?

Studies have proven that profits increase when companies move from “talking about” their brand to “living the brand.” What exactly does this mean? What does...
Let your customer tell your story.

Let Your Customers Tell Your Story.

If you are a C-level, sales or marketing executive, there’s never been a more important time to elevate the Voice of the...
Unwavering Beliefs

3 Unwavering Beliefs Executives Embrace to Bring Their Story to Life.

According to James O’Gara, the founder and CEO at OnMessage, a strategic B2B communications consultancy based in Dallas, Texas — there is...

Cross-Functional Leaders Must Collaborate to Create a Memorable Customer Experience.

“The opportunity to create emotive and powerful experiences for customers is out there but only if the CMO Collaborator can inspire customer-centric thinking that...
Change your employees’ story. Change your customer experience.

Change your employees’ story. Change your customer experience.

According to Enterprise IG, 70 percent of customers’ brand perception is determined by conversations with employees; and yet, Gallup Poll found that only 41 percent...
Is Your Story Part of Your Company’s DNA and Customer Experience?

Is Your Story Part of Your Company’s DNA and Customer Experience?

Chief marketing officers and other C-suite executives across all industries recognize that customer experience is crucial as both a business driver and key differentiator....

Be Sure to Check Your Sales and Marketing Alignment.

An Aberdeen study of best-in-class organizations found that those who had strategically aligned sales and marketing functions experience a 32 percent average growth in...
The Complexity of Delivering a Consistent Story in the Market.

The Complexity of Delivering a Consistent Story in the Market.

The corporate communications, sales and marketing environment has grown exponentially complex. There are more people, processes, technology and media channels required to orchestrate the development...
senior businesswoman

What’s Your M&A Integration Story (Internally and Externally)?

As a C-suite executive, you know that nothing is more important during times of change than consistent communication and staying on message. Why? Because when...
senior businessman

Culture Isn’t Part of the M&A Integration Game … It Is...

Lou Gerstner, former CEO of IBM Corp., once said culture isn’t just one aspect of the M&A integration game, “... it is the game.” So,...

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