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Saturday, April 17, 2021

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Business is moving at light speed. Changes are happening inside and outside of your organization faster than ever before. Yet, when was the last time you stopped down to really evaluate your corporate story? The story that is supposed to communicate who you are, what you offer, why you...
To Build Long- Term Value, Get These 3 Things In Sync

To Build Long-Term Value, Get These 3 Things In Sync

With all these obstacles, one might ask if long-term growth is actually realistic for large corporations, and if alignment is even possible. The short...
Ten Ways to a Better Story

10 Ways to Improve Business Performance with a Better Story.

Maybe you are one of those business leaders who thinks corporate messaging is soft, not really that important and doesn’t have a direct impact...
How Culture Impacts the Customer Experience and Financial Performance.

How Culture Impacts the Customer Experience and Financial Performance.

Everybody loves a good deal. Getting a quality product or service for a great price is the type of thing customers brag...

Ensure Employee Conversations with Customers Align with Your Brand Promise.

 “Any company trying to compete should figure out a way to engage the mind of every employee.” Jack Welch, former CEO of GE Why is...

Selling Your Brand from the Inside Out.

It starts on the inside.  Harvard Business Review explained the importance of delivering a consistent message to employees in, “Selling the Brand Inside.” The...
The Long and Short of It … There’s More to Business Than Profit.

The Long and Short of It … There’s More to Business...

In a study of 335 companies from Germany, the Netherlands, the United Kingdom and the United States, KPMG identified common patterns among long-term oriented...
Are Your Prospects Responding

Are Your Prospects Responding With … “Tell me more?”

In the Marketing Sherpa B2B Marketing Benchmark Report, CMOs rated multichannel messaging as the most effective tactic for increasing engagement. The authors...
CEO Beware: Look Both Ways at Corporate Positioning

CEO Beware: Look Both Ways at Corporate Positioning

“The winning companies in the future are likely to be those with the capacity to improve the long-term competitiveness and resilience of their business,...

CEOs and CMOs Must Join Forces to Break Down These Barriers.

To extract business value from all three phases of the customer experience (self-services, sales, post-purchase), CMOs must address the enterprise-wide messaging development and delivery...
Want Long-Term Customer Loyalty? Start with Your Employees.

Want Long-Term Customer Loyalty? Start with Your Employees.

Meaningful and sustained investment in workforce-led value creation means more output, more opportunities to reduce costs and higher customer satisfaction. Employees are a company’s biggest...
group gathered around board

Want to Increase Employee Engagement? Create a Shared Story.

Employee engagement and employee experience are all the rage. New tools, techniques and technologies are coming out of the woodwork to help executive teams...

C-suite Changes Reach Far Beyond the Boardroom.

When a C-suite executive is added to the team they are brought in for reason. Whether it’s a new CEO or a leader over...
Overcoming the Barriers to Building a Customer-Centric Culture.

Overcoming the Barriers to Building a Customer-Centric Culture.

As you set out to successfully create a customer-centric culture in your company, be prepared to see a sizeable return on your...
senior businessman

Culture Isn’t Part of the M&A Integration Game … It Is...

Lou Gerstner, former CEO of IBM Corp., once said culture isn’t just one aspect of the M&A integration game, “... it is the game.” So,...
meeting

M&A Communications: Experienced Professionals and Processes Required.

There is a reason most companies don’t have a full-time M&A Integration Communication Team on staff. The reason is you only need those resources...

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