A study by Social@Ogilvy with partners CIC, Salesforce Marketing Cloud and Visible Technologies, analyzed 22 brands and their related 7 million brand social mentions across the U.S., Brazil, China and the U.K. What they found was both surprising and disappointing for brands: positive mentions (advocacy) represented only 15 percent of all brand mentions. The remaining […]
To access this post you must be
logged in. If you are not a member, you can
register to receive 24 hours of Free Access.
