Departments

Insight Agents, a strategy consultancy, described the critical nature of consistent messaging when they noted, “… clear and consistent messaging across all channels is vital in providing an authentic, believable and coherent customer experience.” What this means is … for your message to be a difference maker, your story must be delivered consistently throughout the […]

The Millennial Generation should be top of mind for every CMO and business executive. They were born between 1980-1996 and are taking the world by storm. 75 million strong, this generation brings with it significant changes and challenges for companies – from a culture and a consumer perspective. During a recent Gallup Research conference, they […]

Today’s business environment is more complex than ever. To be truly successful, your corporate story must be delivered consistently throughout the entire customer experience – from social media to sales presentations, industry events and customer service phone calls…even casual conversations in the hallway. Every interaction is an opportunity to strengthen your market position or lose […]

CEOs and C-suite executives have a really tough job. We should know. We work with them every day. They have to keep their eyes focused on where they are going and ensure they don’t leave the rest of the organization behind. That said, most C-suite executives spend the majority of their time with direct reports, […]

Chief marketing officers and other C-suite executives across all industries recognize that customer experience is crucial as both a business driver and key differentiator. In today’s “constantly connected” world, customers expect a cohesive experience across all touchpoints. When this expectation is not met — when the link between what a company says and what it […]

Business is moving at light speed. Changes are happening inside and outside of your organization faster than ever before. Yet, when was the last time you stopped down to really evaluate your corporate story? The story that is supposed to communicate who you are, what you offer, why you are different and where your company […]

There is an intrinsic link between the quality and consistency of your corporate story … and the financial performance of your business. To help you determine if your story is improving or hindering business performance, take a few minutes and answer the following questions regarding the state of your company’s story. Q1: How well does […]

To extract business value from all three phases of the customer experience (self-services, sales, post-purchase), CMOs must address the enterprise-wide messaging development and delivery problem that exists across the business. What problem? Well, have you ever looked at how your corporate story plays out in the customer experience? The fact is, most companies discover that […]

An Aberdeen study of best-in-class organizations found that those who had strategically aligned sales and marketing functions experience a 32 percent average growth in annual company revenue. The study discovered that those best-in-class companies followed a model for success. For example, meetings between sales and marketing management occurred 69 percent more frequently that other firms. […]

Most marketers think lead conversion when they think of content. But with this perspective they are missing out on the strategic role content play’s in the customer experience. Content marketing is about generating leads. Thought leadership is about earning and establishing credibility with your target audience throughout the customer experience. It is about owning a […]