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According to James O’Gara, the founder and CEO at OnMessage, a strategic B2B communications consultancy based in Dallas, Texas — there is a certain mindset that separates market leaders from laggards when it comes to driving clarity around their brand story in the market. Mr. O’Gara says, “It really isn’t that complex. What these leaders […]

According to the CMO Council, 73 percent of CMOs do not believe that their organizations are on message. Meaning, they do not feel their company is well-positioned to deliver a clear, compelling and consistent story throughout the buying process. Do you feel the same way? Well, here are seven questions you can answer to assess […]

The corporate communications, sales and marketing environment has grown exponentially complex. There are more people, processes, technology and media channels required to orchestrate the development and delivery of a clear, consistent corporate message than ever before. What was once a fairly centralized corporate messaging and delivery process is now a complex ecosystem with more moving […]

Maybe you are one of those business leaders who thinks corporate messaging is soft, not really that important and doesn’t have a direct impact on business performance. If that is you, or there are others in your organization with this mindset, here are 10 ways that your corporate story can impact your bottom line. Train […]

You hear it all the time when it comes to bringing the company’s story in the market and everyday work activities. But, what exactly does this mean? What does it entail? According to the Customer Experience Impact Report from Harris Interactive … 73 percent of respondents say it starts with your employees. Employees who reflect […]

In the Marketing Sherpa B2B Marketing Benchmark Report, CMOs rated multichannel messaging as the most effective tactic for increasing engagement. The authors of the study go on to say … “When your targets receive the same message from you via multiple channels, you create a consistent and engaging experience.” What does an engaged audience mean […]

Business executives understand that content marketing is critical to engaging customers. In fact, content marketing has become so necessary that it is no longer exclusive to the marketing department and is expanding into other functional areas of the business. Executives know that content is the company’s voice in a 24/7, omni-channel world, yet they struggle […]

According to the Content Marketing Institute, more than 90 percent of B2B marketers include content marketing as part of their marketing strategies. And 70 percent of those marketers claimed they planned to increase the amount of content they produced. The question is: Are these investments paying off? A recent Forrester Research article reports that as […]

We live in the age of the customer, and yet most B2B companies are falling short on delivering the experiences customers want. Customers are more educated, more proactive and more autonomous throughout the buying cycle than ever before. Companies can no longer rely exclusively on SEO tactics and attractive websites to deliver a positive customer […]

In the age of the customer, content is a critical element of managing the customer experience. With the majority of the buying processes occurring online prior to a prospect ever speaking with a representative of your company, content has become your voice to the world. Oracle’s “Global Insights on Succeeding in the Customer Experience Era” […]