5 Questions That Will Help You Maximize Customer Engagement.
The #1 trait of companies that succeed in delivering a superior customer experience is the ability to develop and deliver a clear, consistent message....
Selling Your Brand from the Inside Out.
It starts on the inside.
Harvard Business Review explained the importance of delivering a consistent message to employees in, “Selling the Brand Inside.” The...
Let Your Customers Tell Your Story.
If you are a C-level, sales or marketing executive, there’s never been a more important time to elevate the Voice of the Customer in your business. In fact, a recent article, The Power of Storytelling to Increase ROI, says it best … “Whether your business is selling widgets or services, success doesn’t depend on pumping […]
A Disciplined Approach for Designing Your Story Architecture.
design|dəˈzīn|noun a plan or drawing produced to show the look and function or workings of an object before it is built or made For too long, corporate messaging has been driven by tactics and vehicles (e.g., creating new advertising copy; updating the content on the company website; developing new sales presentations; etc.). This fragmented, ad […]
7 Leaders Share Their Thoughts on the Importance of Story.
Why do some companies have world-class cultures? Why do certain companies generate higher and more consistent earnings? Well, according to some leaders, it is because they spend time, energy and dollars to ensure every employee knows how to bring their corporate story to life in the customer experience. This article includes quotes from market leaders […]
Get With The Program. Your Acquisition Strategy Has to Change.
We live in the digital age, an age in which the customer drives the majority of the buying process via online research before ever speaking with a salesperson. B2B marketers know that having a robust online presence is the only way to remain competitive in the marketplace. And with the increasing pressure to demonstrate how […]
Maximizing Every Connection Throughout the Customer Experience.
Broadband Internet, mobile computing, social media and technology have transformed the way customers (current and prospective) engage with your company and consume your story. And there are three critical phases of the customer experience that truly define success or failure. The first is — the self-service phase of the buying process. This is where prospects are […]
CMOs: Are Your Investment Priorities Upside Down?
Companies invest millions, sometimes billions into systems designed to train salespeople, develop employees, secure new business opportunities, acquire new customers and create loyal customers. Just look at the investments you’ve made in things like CRM systems, sales force automation, marketing automation, customer support systems … and other solutions that are meant to improve the customer […]
3 Unwavering Beliefs Executives Embrace to Bring Their Story to Life.
According to James O’Gara, the founder and CEO at OnMessage, a strategic B2B communications consultancy based in Dallas, Texas — there is a certain mindset that separates market leaders from laggards when it comes to driving clarity around their brand story in the market. Mr. O’Gara says, “It really isn’t that complex. What these leaders […]
7 Questions Every Marketing Leader Must Ask About Their Corporate Story.
According to the CMO Council, 73 percent of CMOs do not believe that their organizations are on message. Meaning, they do not feel their company is well-positioned to deliver a clear, compelling and consistent story throughout the buying process. Do you feel the same way? Well, here are seven questions you can answer to assess […]
