To Build Long-Term Value, Get These 3 Things In Sync
With all these obstacles, one might ask if long-term growth is actually realistic for large corporations, and if alignment is even possible. The short answer is … absolutely. Just as all wheels on a vehicle must be aligned to operate properly, so must all the components of your business. Specifically, when creating long-term profitability for […]
CEO Beware: Look Both Ways at Corporate Positioning
“The winning companies in the future are likely to be those with the capacity to improve the long-term competitiveness and resilience of their business, without undermining their short-term performance …,” says KPMG study Winning Strategies for the Long Term. CEOs are pressured to turn a profit, and they’re often expected to do so as quickly […]
The Long and Short of It … There’s More to Business...
In a study of 335 companies from Germany, the Netherlands, the United Kingdom and the United States, KPMG identified common patterns among long-term oriented businesses; namely, a focus on long-term value creates superior and more stable financial performance As CEO, if you’re not telling a long game of value creation, you may be selling yourself […]
Want Long-Term Customer Loyalty? Start with Your Employees.
Meaningful and sustained investment in workforce-led value creation means more output, more opportunities to reduce costs and higher customer satisfaction. Employees are a company’s biggest value-creator — satisfied, engaged and activated employees, that is. They have a direct effect on your bottom line because they are the link to long-term customer loyalty. There’s a significant […]
CEOs and CMOs Must Join Forces to Break Down These Barriers.
To extract business value from all three phases of the customer experience (self-services, sales, post-purchase), CMOs must address the enterprise-wide messaging development and delivery problem that exists across the business. What problem? Well, have you ever looked at how your corporate story plays out in the customer experience? The fact is, most companies discover that […]
Want to Increase Employee Engagement? Create a Shared Story.
Employee engagement and employee experience are all the rage. New tools, techniques and technologies are coming out of the woodwork to help executive teams recruit, retain and maintain a highly engaged workforce. Yet, there is one thing every company should already have in place to improve employee engagement. What is it? It’s your story. Yes, […]
How Culture Impacts the Customer Experience and Financial Performance.
Everybody loves a good deal. Getting a quality product or service for a great price is the type of thing customers brag about on social media, and it is also the core principle behind the billion-dollar discount retail industry. But do you know what customers enjoy just as much, if not more? The (hopefully) delightful […]
Overcoming the Barriers to Building a Customer-Centric Culture.
As you set out to successfully create a customer-centric culture in your company, be prepared to see a sizeable return on your investment. At the same time, be ready for some twists and turns along the way, because there’s more to this kind of cultural shift than meets the eye. Here are three obstacles to […]
Customer Centricity Starts But Doesn’t End with Marketing.
While marketing teams are comprised of expert communicators and brand messaging pros who can get the word out, it takes all hands on deck to get an entire company to embrace a customer-centric culture. According to Bain & Company, the best businesses use an across-the-board approach to encourage employees in changing their behavior and then […]
Why Marketing Executives Must Become Outcome-Obsessed.
“Until Marketers start speaking the P&L language of their CEOs and until they start tracking business outcomes … they will continue to lack credibility in the eyes of their CEOs.”– The Fournaise Group This quote is based on findings from a survey of 600 CEOs at large and SMB companies. And, I believe it speaks […]
