Overcoming the Barriers to Building a Customer-Centric Culture.
As you set out to successfully create a customer-centric culture in your company, be prepared to see a sizeable return on your investment. At the same time, be ready for some twists and turns along the way, because there’s more to this kind of cultural shift than meets the eye. Here are three obstacles to […]
Customer Centricity Starts But Doesn’t End with Marketing.
While marketing teams are comprised of expert communicators and brand messaging pros who can get the word out, it takes all hands on deck to get an entire company to embrace a customer-centric culture. According to Bain & Company, the best businesses use an across-the-board approach to encourage employees in changing their behavior and then […]
7 Leaders Share Their Thoughts on the Importance of Story.
Why do some companies have world-class cultures? Why do certain companies generate higher and more consistent earnings? Well, according to some leaders, it is because they spend time, energy and dollars to ensure every employee knows how to bring their corporate story to life in the customer experience. This article includes quotes from market leaders […]
Why Marketing Executives Must Become Outcome-Obsessed.
“Until Marketers start speaking the P&L language of their CEOs and until they start tracking business outcomes … they will continue to lack credibility in the eyes of their CEOs.”– The Fournaise Group This quote is based on findings from a survey of 600 CEOs at large and SMB companies. And, I believe it speaks […]
Customer-Centric Culture: It All Starts with Getting Everyone to Listen.
What, if anything, is your company doing with customer feedback? Hopefully, you are gathering such data and treating it like the valuable commodity it is. Because companies that truly understand their customers’ wants and needs — and then successfully deliver on them — are positioned for increased customer loyalty and engagement as well as long-term […]
5 Ways You Can Make Your Brand Rise Above the Noise.
CMOs have long understood the need for developing and delivering a clear, consistent, compelling corporate message that crystalizes the position the business desires to...
Change your employees’ story. Change your customer experience.
According to Enterprise IG, 70 percent of customers’ brand perception is determined by conversations with employees; and yet, Gallup Poll found that only 41 percent...
Be Sure to Check Your Sales and Marketing Alignment.
An Aberdeen study of best-in-class organizations found that those who had strategically aligned sales and marketing functions experience a 32 percent average growth in...
Is Your Story Part of Your Company’s DNA and Customer Experience?
Chief marketing officers and other C-suite executives across all industries recognize that customer experience is crucial as both a business driver and key differentiator....
Are You Living Your Brand or Living a Dream?
Studies have proven that profits increase when companies move from “talking about” their brand to “living the brand.”
What exactly does this mean? What does...
