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Thursday, September 19, 2019

Why C-Suite Executives Can’t Give in to Instant Gratification.

We live in a world of instant gratification. Do something fast. Do something once. Expect immediate and lasting results. What a joke. What’s scary is that this “instant gratification” mindset has crept its way into organizational communication and it is killing business performance. Sure, CEOs and C-suite executives are moving so fast, they rarely have […]
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Ensure Employee Conversations with Customers Align with Your Brand Promise.

 “Any company trying to compete should figure out a way to engage the mind of every employee.” Jack Welch, former CEO of GE Why is employee engagement so important? Because, research shows that 70 percent of customers’ brand perception is determined by conversations with employees. Simply put, your brand is only as strong as your […]
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Successful Strategies are Driven by Winning Stories.

Sure, most leaders hold themselves accountable for the company’s overall strategy. However, what many executives have not acknowledged is … You own the story behind the strategy. In a recent article published by Wharton School of Business, communications expert Walter G. Montgomery said … “CEOs commonly blame lousy communication when well-laid plans go awry. Yet, […]
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The Rules of Customer Engagement Have Changed. Have You?

You get out of it … what you put into it. If your corporate story is ineffective and inconsistently delivered … financial performance suffers. However, when your story is clear, compelling and consistently delivered throughout the customer experience … top-line and bottom-line results thrive. It appears that many business leaders have lost touch with this […]
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Selling Your Brand from the Inside Out.

It starts on the inside.  Harvard Business Review explained the importance of delivering a consistent message to employees in, “Selling the Brand Inside.” The article stated, â€œEmployees need to hear the same messages that you send out to the marketplace. At most companies, however, internal and external communications are often mismatched. This can be very confusing, and […]
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5 Ways You Can Make Your Brand Rise Above the Noise.

CMOs have long understood the need for developing and delivering a clear, consistent, compelling corporate message that crystalizes the position the business desires to own in the mind of their target audience. But do you know who doesn’t fully grasp the importance of this? The rest of your company. According to Gallup, 91 percent of […]
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Is Technology Helping or Hurting Your Brand Story?

Dizzied by technology? CRM, marketing automation, web analytics, mobile technology, big data … the list goes on and on. Technology has taken the field of marketing by storm, and a large percentage of technology entering the marketing arena is directly tied to new channels through which customers can engage with your company’s story — social […]
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Cross-Functional Leaders Must Collaborate to Create a Memorable Customer Experience.

“The opportunity to create emotive and powerful experiences for customers is out there but only if the CMO Collaborator can inspire customer-centric thinking that resonates with a positive brand experience across all lines of business.”— 2019 Accenture Report Changes in the CMO’s role and the customer experience are far reaching. Left unaddressed, these changes will […]
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Aligning Your Corporate Story and Sales Compensation Plan

Aligning Your Corporate Story and Sales Compensation Plan

As a business leader, you’ve probably heard others say … “Salespeople only focus on … what they get paid on.” To one degree or another – there is truth in this statement. And we often hear this phrase when working with companies on repositioning, product launch or solutions portfolio initiatives. Why? Because, inevitably, decisions made […]
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When it Comes to Culture, the Numbers Tell the Real Story.

When it Comes to Culture, the Numbers Tell the Real Story.

There are times in every person’s life when focus and conviction around what they are doing is laser sharp. Nothing will get in their way. Their destination is crystal clear. No barrier is too great for them to overcome. Isn’t that the mindset every executive wants from their employees … every day? Of course, and […]
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