Customer-Centric Culture: It All Starts with Getting Everyone to Listen.
What, if anything, is your company doing with customer feedback? Hopefully, you are gathering such data and treating it like the valuable commodity it is. Because companies that truly understand their customers’ wants and needs — and then successfully deliver on them — are positioned for increased customer loyalty and engagement as well as long-term […]
5 Ways You Can Make Your Brand Rise Above the Noise.
CMOs have long understood the need for developing and delivering a clear, consistent, compelling corporate message that crystalizes the position the business desires to...
Change your employees’ story. Change your customer experience.
According to Enterprise IG, 70 percent of customers’ brand perception is determined by conversations with employees; and yet, Gallup Poll found that only 41 percent...
Creating Clarity in the Mind of Your Customer Starts in the...
To establish clarity in the minds of customers, the C-suite must make corporate messaging a strategic priority across the organization and fully buy into...
The Impact Real Customer Stories Have on Business Performance.
“Despite the marketing rhetoric and self proclamations of being customer focused, most companies are product centric, not customer centric. Calling yourself customer centric doesn’t...
Be Sure to Check Your Sales and Marketing Alignment.
An Aberdeen study of best-in-class organizations found that those who had strategically aligned sales and marketing functions experience a 32 percent average growth in...
Is Your Story Part of Your Company’s DNA and Customer Experience?
Chief marketing officers and other C-suite executives across all industries recognize that customer experience is crucial as both a business driver and key differentiator....
Are You Living Your Brand or Living a Dream?
Studies have proven that profits increase when companies move from “talking about” their brand to “living the brand.”
What exactly does this mean? What does...
What’s Your M&A Integration Story (Internally and Externally)?
As a C-suite executive, you know that nothing is more important during times of change than consistent communication and staying on message.
Why? Because when...
Purpose vs. Profits? Good News. You Don’t Have to Choose.
How does your business performance measure up against the competition? Are you ahead of the pack, lagging way behind or somewhere in the middle? The simplest way to maintain peak performance is to keep your corporate purpose front and center. Yes, that means purpose takes precedence over profits. Why? Because when companies place purpose at […]
