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Friday, April 10, 2020
Increase Your ROI

Increase Your ROI with Strategically Aligned Thought Leadership Content.

According to the Content Marketing Institute, more than 90 percent of B2B marketers include content marketing as part of their marketing strategies. And 70 percent of those marketers claimed they planned to increase the amount of content they produced. The question is: Are these investments paying off? A recent Forrester Research article reports that as […]
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Effective Thought Leadership

Effective Thought Leadership Content is Centered Around Your Customer.

We live in the age of the customer, and yet most B2B companies are falling short on delivering the experiences customers want. Customers are more educated, more proactive and more autonomous throughout the buying cycle than ever before. Companies can no longer rely exclusively on SEO tactics and attractive websites to deliver a positive customer […]
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Amplify Your Brand

Amplify Your Brand with an Effective Thought Leadership Strategy.

In the age of the customer, content is a critical element of managing the customer experience. With the majority of the buying processes occurring online prior to a prospect ever speaking with a representative of your company, content has become your voice to the world. Oracle’s “Global Insights on Succeeding in the Customer Experience Era” […]
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Ensure Employee Conversations with Customers Align with Your Brand Promise.

 “Any company trying to compete should figure out a way to engage the mind of every employee.” Jack Welch, former CEO of GE Why is employee engagement so important? Because, research shows that 70 percent of customers’ brand perception is determined by conversations with employees. Simply put, your brand is only as strong as your […]
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Selling Your Brand from the Inside Out.

It starts on the inside.  Harvard Business Review explained the importance of delivering a consistent message to employees in, “Selling the Brand Inside.” The article stated, “Employees need to hear the same messages that you send out to the marketplace. At most companies, however, internal and external communications are often mismatched. This can be very confusing, and […]
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5 Ways You Can Make Your Brand Rise Above the Noise.

CMOs have long understood the need for developing and delivering a clear, consistent, compelling corporate message that crystalizes the position the business desires to own in the mind of their target audience. But do you know who doesn’t fully grasp the importance of this? The rest of your company. According to Gallup, 91 percent of […]
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Is Technology Helping or Hurting Your Brand Story?

Dizzied by technology? CRM, marketing automation, web analytics, mobile technology, big data … the list goes on and on. Technology has taken the field of marketing by storm, and a large percentage of technology entering the marketing arena is directly tied to new channels through which customers can engage with your company’s story — social […]
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Getting Sales & Marketing to Agree on Who, What & How.

Getting Sales & Marketing to Agree on Who, What & How.

Alignment between departments within a company is critical for success, yet friction between sales and marketing can often flare up as they search for the best ways to attract and retain qualified customers. And the “turf war” between sales and marketing doesn’t just cause frustration and confusion internally – it can impact your bottom line […]
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The Role of Thought Leadership in The Customer Experience.

Most marketers think lead conversion when they think of content. But with this perspective they are missing out on the strategic role content play’s in the customer experience. Content marketing is about generating leads. Thought leadership is about earning and establishing credibility with your target audience throughout the customer experience. It is about owning a […]
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5 Steps to Building Brand Advocacy.

A study by Social@Ogilvy with partners CIC, Salesforce Marketing Cloud and Visible Technologies, analyzed 22 brands and their related 7 million brand social mentions across the U.S., Brazil, China and the U.K. What they found was both surprising and disappointing for brands: positive mentions (advocacy) represented only 15 percent of all brand mentions. The remaining […]
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