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Thursday, May 23, 2019
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Creating Clarity in the Mind of Your Customer Starts in the...

To establish clarity in the minds of customers, the C-suite must make corporate messaging a strategic priority across the organization and fully buy into the fact that the story directly impacts the financial performance of the business. It also requires that the C-suite get sales, marketing and customer experience leaders in a room to define […]
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14 Changes Every CEO Must Contend with to Win in the...

If you’re a CEO or C-suite executive, it has taken you awhile to get to where you are in the organization. So, it’s probably safe to say that a significant amount of time has passed and a lot of changes have taken place in the business world since you were on the frontline. Since then, […]
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C-Suite: Your Legacy Mindset Regarding Marketing Has Got to Go.

In the business world today, the customer has taken center stage. That means CEOs and C-suite executives must change the way they think about marketing’s role in the enterprise. They must reset the boundaries and expand marketing’s reach into and influence over the entire customer experience. Gone are the days of marketing’s sole focus being […]
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