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Friday, July 19, 2019
CMOs: Give Your Company an Edge in the Competition for Talent

CMOs: Give Your Company an Edge in the Competition for Talent

According to a recent LinkedIn survey of 4,000 talent and recruiting leaders from around the world, a strong partnership between the CMO and the human resources leader is more important now than ever before. In fact, nearly half of recruiters expect that recruiting will increasingly resemble marketing over the next five to 10 years. Improving […]
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Change your employees’ story. Change your customer experience.

Change your employees’ story. Change your customer experience.

According to Enterprise IG, 70 percent of customers’ brand perception is determined by conversations with employees; and yet, Gallup Poll found that only 41 percent of employees understand what their companies stand for. What stories are your employees telling? And how would you go about changing these stories to create a clear and consistent customer experience? […]
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Sharing a Consistent Story in the Market … Starts on the...

We talk a lot about the value and importance of infusing your corporate story into your culture and customer experience. It is the process by which leading companies secure a clear position in the market and in the minds of their customers. So, you probably understand why your biggest advocates “must be” your employees — […]
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Want to Increase Employee Engagement? Create a Shared Story.

Employee engagement and employee experience are all the rage. New tools, techniques and technologies are coming out of the woodwork to help executive teams recruit, retain and maintain a highly engaged workforce. Yet, there is one thing every company should already have in place to improve employee engagement. What is it? It’s your story. Yes, […]
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How Leading CEOs Increase Customer Empathy and Understanding.

If you’re a CEO or C-suite executive and you want to create a customer-centric culture, you need to increase two things in the minds of your employees: Understanding of the customer.  Empathy for the customer. How do you do this? Well, you could and should start by formulating a customer-centered business strategy and ensuring that […]
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C-Suite: Are You Committed to Voice of the Customer?

Almost every C-suite executive claims that their company is — or desires to be — customer-driven. However, the truth is that very few executives base their business strategy and daily decisions on an intimate understanding of the customer and real customer insights. Constructing a customer-centric business starts at the top. If you truly want to […]
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CEOs Who Increase Organizational Clarity … Improve Business Performance.

Ask most C-suite executives if their company’s vision, strategy, culture and story matter and they will say … “Of course they matter.” But the real answer is uncovered when you ask the next question … “What are you doing to ensure clarity and alignment exists in these areas — up and down your organization — […]
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CEOs Need to Realize What Truly Drives High-Performing Organizations.

Studies show that most CEOs separate culture initiatives from their business strategy and story. Actually, culture is the byproduct of your story and strategy in action. The words and actions of every employee embody your company’s story and strategy. CEOs and C-suite executives must understand that words matter. They must acknowledge that the message behind […]
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C-Suite Leaders Asked. We Answered.

Over the last several months we have shared a number of articles that addressed the topic of CEO and C-suite communication. In fact, the last four articles we published were titled… C-Suite Executives … Your Employees and Customers Crave Clarity. CEOs: Do Your Employees Even Know What Your Strategy Is? The Lost Art (and Science) […]
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Many CEOs and Founders Have Lost It.

Maybe you’re the original founder of the business … maybe you are not. Regardless, when you first took the reins at your company you… Were laser-focused on a clearly defined opportunity Developed a strategy that was simple and easy for every employee to understand Ensured everyone on the team was aligned with your vision and […]
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