How Market Leaders Leverage Purpose to Crystallize Culture
“Corporate purpose” is much more than a trendy organizational catchphrase. In fact, having a well-defined corporate purpose is no trend at all — it’s mandatory for any company that hopes to experience long-term growth. If you embrace purpose as you should, it will drive the way you do business and become truly meaningful to each […]
When it Comes to Culture, the Numbers Tell the Real Story.
There are times in every person’s life when focus and conviction around what they are doing is laser sharp. Nothing will get in their way. Their destination is crystal clear. No barrier is too great for them to overcome. Isn’t that the mindset every executive wants from their employees … every day? Of course, and […]
The Message Millennials Want to Hear.
The Millennial Generation should be top of mind for every CMO and business executive. They were born between 1980-1996 and are taking the world by storm. 75 million strong, this generation brings with it significant changes and challenges for companies – from a culture and a consumer perspective. During a recent Gallup Research conference, they […]
Has Digital Dehumanized Internal Communications?
A recent survey shows that “improving digital channels” is the second-highest priority for internal communications executives this year. Now, after reading that you might say, it’s no surprise. And we would agree. After all, with the advent of enterprise collaboration technologies, mobile computing, smart devices and social media – it appears that everything has gone […]
CMOs: Give Your Company an Edge in the Competition for Talent
According to a recent LinkedIn survey of 4,000 talent and recruiting leaders from around the world, a strong partnership between the CMO and the human resources leader is more important now than ever before. In fact, nearly half of recruiters expect that recruiting will increasingly resemble marketing over the next five to 10 years. Improving […]
Change Your Employees’ Story. Change Your Customer Experience.
According to Enterprise IG, 70 percent of customers’ brand perception is determined by conversations with employees; and yet, Gallup Poll found that only 41 percent of employees understand what their companies stand for. What stories are your employees telling? And how would you go about changing these stories to create a clear and consistent customer experience? […]
Sharing a Consistent Story in the Market … Starts on the...
We talk a lot about the value and importance of infusing your corporate story into your culture and customer experience. It is the process by which leading companies secure a clear position in the market and in the minds of their customers. So, you probably understand why your biggest advocates “must be” your employees — […]
How Leading CEOs Increase Customer Empathy and Understanding.
If you’re a CEO or C-suite executive and you want to create a customer-centric culture, you need to increase two things in the minds of your employees: Understanding of the customer. Empathy for the customer. How do you do this? Well, you could and should start by formulating a customer-centered business strategy and ensuring that […]
C-Suite: Are You Committed to Voice of the Customer?
Almost every C-suite executive claims that their company is — or desires to be — customer-driven. However, the truth is that very few executives base their business strategy and daily decisions on an intimate understanding of the customer and real customer insights. Constructing a customer-centric business starts at the top. If you truly want to […]
CEOs Who Increase Organizational Clarity … Improve Business Performance.
Ask most C-suite executives if their company’s vision, strategy, culture and story matter and they will say … “Of course they matter.” But the real answer is uncovered when you ask the next question … “What are you doing to ensure clarity and alignment exists in these areas — up and down your organization — […]
