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Friday, July 19, 2019

Executive Commitment is Critical to Winning the Thought Leadership Battle.

When it comes to content, many marketing and business executives are looking for a quick win. What is that? It may be, to quickly generate more visitors to the website or additional leads for the sales team. Irrespective of the message or actual value they are delivering in the market. As a result, marketing executives […]
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What Defines and Determines the Success of a CEO?

You can read all the management books and take all the executive courses in the world – or you can simply read this article to truly understand what defines and determines the degree of success a CEO will ultimately achieve. Here’s a secret. It all comes down to one word. Culture. Just listen to these […]
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Marketing’s Role in Activating the Company’s Story in the Customer Experience

Marketing’s Role in Activating the Company’s Story in the Customer Experience

In a recent Forbes article, “Connecting the Dots Around The Customer,” David Cooperstein, vice president of Forrester Research, wrote, “to truly earn their place at the executive table, chief marketing officers today must go beyond overseeing marketing programs. They must drive the brand promise into the hearts and minds of everyone in their organization.” Marketing […]
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senior business woman

Change in Your C‑Suite. Change Your Story.

When C‑suite executives are added to the team, they are brought in for reason. Whether it’s a new CEO or a leader over finance, operations, marketing or HR … that person has been put in place to inject change into the organization. Changes that impact the trajectory of the organization as a whole or a […]
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senior businessman

Four Behaviors of High-Performing CEO Communicators

According to extensive research published in the Harvard Business Review (resulting from 17,000 CEO assessments), there are four specific behaviors that prove critical to CEO performance. The study found that high-performing CEOs … Decide with Speed and Action: They make decisions earlier, faster and with greater conviction. Engage for Impact: They excel at planning and […]
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meeting

The Lost Art (and Science) of Sustained Executive Communication

We live in a world of instant gratification. Do something fast. Do something once. Expect immediate and lasting results. What a joke. What’s more concerning is that this “instant gratification” mindset has crept into organizational communication, and it is killing business performance. Sure, CEOs and C-suite executives are moving so fast, they rarely have time […]
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discussion

More CEOs Need to Speak Their Minds.

This may sound counterintuitive and go against everything happening in the world today, but CEOs and C-suite executives need to speak their minds. They need to deliver the message they know must be received to drive change or improve results at their companies. The reality is … this is not happening today. The world we […]
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meeting speakerphone

Great CEOs Are Consistent, Persistent Communicators.

Great CEOs and C-suite executives never underestimate the power and influence their message can have on the business. They realize a crystal-clear message — that generates strategically aligned decisions and actions — is what separates high‑performing companies from the also-rans. However, most CEOs underestimate what it takes to formulate a message employees truly embrace and […]
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senior business woman

Keys to Converting CEO Messages into Desired Actions and Outcomes.

This is a message CEOs need to hear over and over again… There are two keys to translating executive communication into action: Strategic intent Persistence Many executives are perplexed when their message doesn’t translate into action. They are dumbfounded by the lack of “retention” that exists up and down their organization. Most executives feel like […]
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hallway meeting

C-Suite: It’s Time to Get Serious About Pull-Through and Activation Strategies.

Maybe there was a day when the CEO or members of the C-suite spoke and those messages were amplified up and down the organization. Well, if there was such a time, those days are long gone. The noise level inside companies today is louder than ever before. Thus, making it more difficult for C-level executives […]
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