CEOs – 6% of Your Time on the Frontline and 3%...
CEOs and C-suite executives have a really tough job. We should know. We work with them every day. They have to keep their eyes focused on where they are going and ensure they don’t leave the rest of the organization behind. That said, most C-suite executives spend the majority of their time with direct reports, […]
Customer Experience is Now at the Epicenter of Marketing.
Customer experience is now the epicenter of marketing. What does that mean? How is that different from how marketing operated in the past? Well, in the past marketing was very brand, campaign and lead conversion focused. Today, marketing must be experience-driven. More specifically, customer experience-driven. A recent Forrester Research report said, “CMOs should step forward […]
When CEOs Lose Sight of The Real Story.
Business is moving at light speed. Changes are happening inside and outside of your organization faster than ever before. Yet, when was the last time you stopped down to really evaluate your corporate story? The story that is supposed to communicate who you are, what you offer, why you are different and where your company […]
Executive Commitment is Critical to Winning the Thought Leadership Battle.
When it comes to content, many marketing and business executives are looking for a quick win. What is that? It may be, to quickly...
What Defines and Determines the Success of a CEO?
You can read all the management books and take all the executive courses in the world – or you can simply read this article to truly understand what defines and determines the degree of success a CEO will ultimately achieve. Here’s a secret. It all comes down to one word. Culture. Just listen to these […]
Marketing’s Role in Activating the Company’s Story in the Customer Experience
In a recent Forbes article, “Connecting the Dots Around The Customer,” David Cooperstein, vice president of Forrester Research, wrote, “to truly earn their place at the executive table, chief marketing officers today must go beyond overseeing marketing programs. They must drive the brand promise into the hearts and minds of everyone in their organization.” Marketing […]
Change in Your C‑Suite. Change Your Story.
When C‑suite executives are added to the team, they are brought in for reason. Whether it’s a new CEO or a leader over finance, operations, marketing or HR … that person has been put in place to inject change into the organization. Changes that impact the trajectory of the organization as a whole or a […]
Four Behaviors of High-Performing CEO Communicators
According to extensive research published in the Harvard Business Review (resulting from 17,000 CEO assessments), there are four specific behaviors that prove critical to CEO performance. The study found that high-performing CEOs … Decide with Speed and Action: They make decisions earlier, faster and with greater conviction. Engage for Impact: They excel at planning and […]
The Lost Art (and Science) of Sustained Executive Communication
We live in a world of instant gratification. Do something fast. Do something once. Expect immediate and lasting results. What a joke. What’s more concerning is that this “instant gratification” mindset has crept into organizational communication, and it is killing business performance. Sure, CEOs and C-suite executives are moving so fast, they rarely have time […]
More CEOs Need to Speak Their Minds.
This may sound counterintuitive and go against everything happening in the world today, but CEOs and C-suite executives need to speak their minds. They need to deliver the message they know must be received to drive change or improve results at their companies. The reality is … this is not happening today. The world we […]
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