An Aberdeen study of best-in-class organizations found that those who had strategically aligned sales and marketing functions experience a 32 percent average growth in...
When a C-suite executive is added to the team they are brought in for reason. Whether it’s a new CEO or a leader over finance, operations, marketing or HR … that person has been put in place to inject change into the organization. Changes that impact the trajectory of the organization as a whole or […]
Fact: The “always-connected customer” has unprecedented access to your organization. C-suite executives need to realize that how their business operates, what their organization believes in, the actions their employees take and the messages used to describe their business are … omnipresent. These messages and interactions define the employee and customer experience with your company. They […]
Product and service innovation, customer requirements, competitive movement, digital transformation, mergers / acquisitions … the pace of change is increasing on every front in business. As a result, many CEOs and C-suite executives feel like firefighters. Constantly adjusting strategies and messages based on prevailing winds shifting from minute to minute. The job of a C-suite […]
As we work with executive teams around the world, it is amazing to see those who get it and those who don’t. What is … it? It … is the direct connection between organizational clarity and business performance. So, we are going out on a limb here to say, without question, the number one priority for […]
As a CEO or C-suite executive, you are experiencing changes across your business like no generation of business leaders before. And this rapid pace of change is redefining the role of a CEO. Specifically, in the area of strategic communications. In the past, communication was important … but maybe not at the top of every CEO’s […]
Every leadership team and company goes through it. The company grows, the vision becomes blurry, the strategy becomes less obvious across the organization, the company loses sight of its core purpose. It happens. The question is, as a C-suite executive what do you do about it? Most companies think a new corporate slogan, branding campaign […]
At times, C-suite executives and business leaders lose sight of this simple fact: We live in a noisy, complex world. While executives may spend hours thinking about the company’s strategy and story — customers, employees and partners do not. In fact, many business leaders are amazed to learn that 70 percent of all employees are […]