The Complexity of Delivering a Consistent Story in the Market.
The corporate communications, sales and marketing environment has grown exponentially complex. There are more people, processes, technology and media channels required to orchestrate the development and delivery of a clear, consistent corporate message than ever before. What was once a fairly centralized corporate messaging and delivery process is now a complex ecosystem with more moving […]
Be Sure to Check Your Sales and Marketing Alignment.
An Aberdeen study of best-in-class organizations found that those who had strategically aligned sales and marketing functions experience a 32 percent average growth in annual company revenue. The study discovered that those best-in-class companies followed a model for success. For example, meetings between sales and marketing management occurred 69 percent more frequently that other firms. […]
C-Suite: In the Experience Economy, There’s No Place to Hide.
Fact: The “always-connected customer” has unprecedented access to your organization. C-suite executives need to realize that how their business operates, what their organization believes in, the actions their employees take and the messages used to describe their business are … omnipresent. These messages and interactions define the employee and customer experience with your company. They […]
Anchor Messages CEOs Use to Combat Change and Create Clarity.
Product and service innovation, customer requirements, competitive movement, digital transformation, mergers / acquisitions … the pace of change is increasing on every front in business. As a result, many CEOs and C-suite executives feel like firefighters. Constantly adjusting strategies and messages based on prevailing winds shifting from minute to minute. The job of a C-suite […]
C-Suite Executives … Your Employees and Customers Crave Clarity.
As we work with executive teams around the world, it is amazing to see those who get it and those who don’t. What is … it? It … is the direct connection between organizational clarity and business performance. So, we are going out on a limb here to say, without question, the number one priority for […]
The Rapid Pace of Change … Is Changing the CEO’s Role.
As a CEO or C-suite executive, you are experiencing changes across your business like no generation of business leaders before. And this rapid pace of change is redefining the role of a CEO. Specifically, in the area of strategic communications. In the past, communication was important … but maybe not at the top of every CEO’s […]
Is Your Company Going Through an Identity Crisis?
Every leadership team and company goes through it. The company grows, the vision becomes blurry, the strategy becomes less obvious across the organization, the company loses sight of its core purpose. It happens. The question is, as a C-suite executive what do you do about it? Most companies think a new corporate slogan, branding campaign […]
Organizational Alignment Doesn’t Happen by Chance.
At times, C-suite executives and business leaders lose sight of this simple fact: We live in a noisy, complex world. While executives may spend hours thinking about the company’s strategy and story — customers, employees and partners do not. In fact, many business leaders are amazed to learn that 70 percent of all employees are […]