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Monday, August 10, 2020
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Anchor Messages CEOs Use to Combat Change and Create Clarity.

Product and service innovation, customer requirements, competitive movement, digital transformation, mergers / acquisitions … the pace of change is increasing on every front in business. As a result, many CEOs and C-suite executives feel like firefighters. Constantly adjusting strategies and messages based on prevailing winds shifting from minute to minute. The job of a C-suite […]
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CEOs Need to Realize What Truly Drives High-Performing Organizations.

Studies show that most CEOs separate culture initiatives from their business strategy and story. Actually, culture is the byproduct of your story and strategy in action. The words and actions of every employee embody your company’s story and strategy. CEOs and C-suite executives must understand that words matter. They must acknowledge that the message behind […]
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CEOs: When Was the Last Time You Truly Looked at Your...

Business is moving at light speed. Changes are happening inside and outside of your organization faster than ever before. Yet, when was the last time you stopped down to really evaluate your corporate story? The story that is supposed to communicate who you are, what you offer, why you are different and where your company […]
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C-Suite Leaders Asked. We Answered.

Over the last several months we have shared a number of articles that addressed the topic of CEO and C-suite communication. In fact, the last four articles we published were titled… C-Suite Executives … Your Employees and Customers Crave Clarity. CEOs: Do Your Employees Even Know What Your Strategy Is? The Lost Art (and Science) […]
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The Lost Art (and Science) of Sustained Executive Communication

We live in a world of instant gratification. Do something fast. Do something once. Expect immediate and lasting results. What a joke. What’s more concerning is that this “instant gratification” mindset has crept into organizational communication, and it is killing business performance. Sure, CEOs and C-suite executives are moving so fast, they rarely have time […]
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CEOs: Do Your Employees Even Know What Your Strategy Is?

It is amazing to see the breakdown that exists in most organizations. More specifically, the communication breakdown relative to a company’s go-to-market strategy. When you survey leaders, managers and frontline employees at most organizations, many of these critical stakeholders do not even know what the company’s go-to-market strategy is. Let alone, how the strategy pertains to […]
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C-Suite Executives … Your Employees and Customers Crave Clarity.

As we work with executive teams around the world, it is amazing to see those who get it and those who don’t. What is … it? It … is the direct connection between organizational clarity and business performance. So, we are going out on a limb here to say, without question, the number one priority for […]
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What Is Your C-Suite’s Story?

Twitter, Slack, Chatter, LinkedIn … the business world we operate in today is driven by instantaneous communication. Employees, partners and customers now have immediate access to the messages being delivered by your organization. And the message starts at the top. So, the question is: What’s the story coming out of your C-suite? As a C-suite […]
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More CEOs Need to Speak Their Minds.

This may sound counterintuitive and go against everything happening in the world today, but CEOs and C-suite executives need to speak their minds. They need to deliver the message they know must be received to drive change or improve results at their companies. The reality is … this is not happening today. The world we […]
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Great CEOs Are Consistent, Persistent Communicators.

Great CEOs and C-suite executives never underestimate the power and influence their message can have on the business. They realize a crystal-clear message — that generates strategically aligned decisions and actions — is what separates high‑performing companies from the also-rans. However, most CEOs underestimate what it takes to formulate a message employees truly embrace and […]
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