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Wednesday, July 8, 2020
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7 out of 10 Employees Don’t Know Where You / They...

Did you know research shows less than 30% of employees know where their company is going (vision) and how they are supposed to get there (strategy)? Ask most C-suite executives if their company’s vision and strategy matter and they will say … “Of course it matters.” But the real answer is … uncovered when you […]
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What Is Really Driving Your Story in the Market?

High-growth companies experience significant change. They move at a rapid pace. That’s why the C-suite must be extremely diligent about maintaining organizational alignment. Changes in fast-moving companies often originate in the R&D side of the house. Changes in solution and service offerings based on customer requirements or competitive movement. Many times, these changes impact the […]
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Many CEOs and Founders Have Lost It.

Maybe you’re the original founder of the business … maybe you are not. Regardless, when you first took the reins at your company you… Were laser-focused on a clearly defined opportunity Developed a strategy that was simple and easy for every employee to understand Ensured everyone on the team was aligned with your vision and […]
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The Connective Tissue That Produces High-Performing Companies.

Many executives think purpose is paramount to business success. Others believe a rock-solid go-to-market strategy is what defines market leaders. Some see the company’s core values as the cornerstone of organizational success. And still other executives believe telling a differentiated, customer-centered corporate story is what drives business performance. The truth is, each executive is right […]
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Is Your Company Going Through an Identity Crisis?

Every leadership team and company goes through it. The company grows, the vision becomes blurry, the strategy becomes less obvious across the organization, the company loses sight of its core purpose. It happens. The question is, as a C-suite executive what do you do about it? Most companies think a new corporate slogan, branding campaign […]
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Organizational Alignment Doesn’t Happen by Chance.

At times, C-suite executives and business leaders lose sight of this simple fact:  We live in a noisy, complex world. While executives may spend hours thinking about the company’s strategy and story — customers, employees and partners do not. In fact, many business leaders are amazed to learn that 70 percent of all employees are […]
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Lack of Clarity in Your Corporate Story and Strategy Is Costing...

As a C-suite executive or leader, you know there is nothing more important than clarity. Clarity in the story you want to tell. Clarity in the strategy you want to execute. When a company is just starting out, the company’s story and strategy are crystal-clear. To everyone. But then two things happen. Growth. Change. As […]
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