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Friday, November 15, 2019

Are You Living Your Brand or Living a Dream?

Studies have proven that profits increase when companies move from “talking about” their brand to “living the brand.” What exactly does this mean? What does it entail? According to the Customer Experience Impact Report from Harris Interactive, 73% of respondents say it starts with your employees. Employees who reflect your corporate culture or who “live […]
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Is Your Story Even Relevant?

Henry Ford Dr. W. Edwards Deming Steve Jobs Each of these iconic leaders understood the importance of staying relevant as the key to engaging in meaningful conversations with customers. The truth is, it really doesn’t matter how superior your product or service is, compared to the competition. What matters is communicating a message that is […]
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Is That Something Your Customers Would Say?

In business-to-consumer (B2C) marketing, the buyer is typically also the end user. However, in business-to-business (B2B) marketing, the buyer is usually not the end user. Even though the B2B sales process is more arduous, this does not mean your message has to be complicated. B2B messaging can be simple and straightforward, without losing your key […]
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Creating Engaging Customer Conversations.

What does an engaged audience mean to your business? It’s an audience that is saying, “Tell me more.” It means that your message is initiating conversations with potential customers. Now more than ever, buyers are able to research products and services online without ever speaking to a salesperson. This shift to self-service has created a […]
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Why C-Suite Executives Can’t Give in to Instant Gratification.

We live in a world of instant gratification. Do something fast. Do something once. Expect immediate and lasting results. What a joke. What’s scary is that this “instant gratification” mindset has crept its way into organizational communication and it is killing business performance. Sure, CEOs and C-suite executives are moving so fast, they rarely have […]
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Ensure Employee Conversations with Customers Align with Your Brand Promise.

 “Any company trying to compete should figure out a way to engage the mind of every employee.” Jack Welch, former CEO of GE Why is employee engagement so important? Because, research shows that 70 percent of customers’ brand perception is determined by conversations with employees. Simply put, your brand is only as strong as your […]
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Successful Strategies are Driven by Winning Stories.

Sure, most leaders hold themselves accountable for the company’s overall strategy. However, what many executives have not acknowledged is … You own the story behind the strategy. In a recent article published by Wharton School of Business, communications expert Walter G. Montgomery said … “CEOs commonly blame lousy communication when well-laid plans go awry. Yet, […]
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The Rules of Customer Engagement Have Changed. Have You?

You get out of it … what you put into it. If your corporate story is ineffective and inconsistently delivered … financial performance suffers. However, when your story is clear, compelling and consistently delivered throughout the customer experience … top-line and bottom-line results thrive. It appears that many business leaders have lost touch with this […]
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Selling Your Brand from the Inside Out.

It starts on the inside.  Harvard Business Review explained the importance of delivering a consistent message to employees in, “Selling the Brand Inside.” The article stated, “Employees need to hear the same messages that you send out to the marketplace. At most companies, however, internal and external communications are often mismatched. This can be very confusing, and […]
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5 Ways You Can Make Your Brand Rise Above the Noise.

CMOs have long understood the need for developing and delivering a clear, consistent, compelling corporate message that crystalizes the position the business desires to own in the mind of their target audience. But do you know who doesn’t fully grasp the importance of this? The rest of your company. According to Gallup, 91 percent of […]
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