Chief marketing officers and other C-suite executives across all industries recognize that customer experience is crucial as both a business driver and key differentiator....
Studies have proven that profits increase when companies move from “talking about” their brand to “living the brand.” What exactly does this mean? What does...
As a C-suite executive, you know that nothing is more important during times of change than consistent communication and staying on message. Why? Because when...
There’s no two ways about it: Businesses that invest in their company’s higher purpose outperform the competition. Corporate growth, revenue and profits — they all see significant gains when there is buy-in on all levels. That means everyone from the boardroom to the frontline is “all in.” The numbers don’t lie. The world’s 50 fastest-growing […]
“Corporate purpose” is much more than a trendy organizational catchphrase. In fact, having a well-defined corporate purpose is no trend at all — it’s mandatory for any company that hopes to experience long-term growth. If you embrace purpose as you should, it will drive the way you do business and become truly meaningful to each […]
Does your company have a clearly defined corporate purpose? One that every employee understands and is on board with? If not, you’re far behind the curve. In a nutshell, your corporate purpose is why you do what you do. Yes, you’re in the business of making money and keeping all stakeholders happy, but you need […]
If you are a C-level, sales or marketing executive, there’s never been a more important time to elevate the Voice of the Customer in your business. In fact, a recent article, The Power of Storytelling to Increase ROI, says it best … “Whether your business is selling widgets or services, success doesn’t depend on pumping […]
Why do some companies have world-class cultures? Why do certain companies generate higher and more consistent earnings? Well, according to some leaders, it is because they spend time, energy and dollars to ensure every employee knows how to bring their corporate story to life in the customer experience. This article includes quotes from market leaders […]
Broadband Internet, mobile computing, social media and technology have transformed the way customers (current and prospective) engage with your company and consume your story. And there are three critical phases of the customer experience that truly define success or failure. The first is — the self-service phase of the buying process. This is where prospects are […]
Companies invest millions, sometimes billions into systems designed to train salespeople, develop employees, secure new business opportunities, acquire new customers and create loyal customers. Just look at the investments you’ve made in things like CRM systems, sales force automation, marketing automation, customer support systems … and other solutions that are meant to improve the customer […]