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Saturday, August 17, 2019
Getting Sales & Marketing to Agree on Who, What & How.

Getting Sales & Marketing to Agree on Who, What & How.

Alignment between departments within a company is critical for success, yet friction between sales and marketing can often flare up as they search for the best ways to attract and retain qualified customers. And the “turf war” between sales and marketing doesn’t just cause frustration and confusion internally – it can impact your bottom line […]
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Customer Experience is Now at the Epicenter of Marketing.

Customer Experience is Now at the Epicenter of Marketing.

Customer experience is now the epicenter of marketing. What does that mean? How is that different from how marketing operated in the past? Well, in the past marketing was very brand, campaign and lead conversion focused. Today, marketing must be experience-driven. More specifically, customer experience-driven. A recent Forrester Research report said, “CMOs should step forward […]
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In the Constantly Connected World – Consistency is King.

In the Constantly Connected World – Consistency is King.

Insight Agents, a strategy consultancy, described the critical nature of consistent messaging when they noted, “… clear and consistent messaging across all channels is vital in providing an authentic, believable and coherent customer experience.” What this means is … for your message to be a difference maker, your story must be delivered consistently throughout the […]
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The Message Millennials Want to Hear.

The Message Millennials Want to Hear.

The Millennial Generation should be top of mind for every CMO and business executive. They were born between 1980-1996 and are taking the world by storm. 75 million strong, this generation brings with it significant changes and challenges for companies – from a culture and a consumer perspective. During a recent Gallup Research conference, they […]
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Executives It’s Time to Get Your (Corporate) Story Straight. Or Else.

Executives – It’s Time to Get Your (Corporate) Story Straight. Or...

Today’s business environment is more complex than ever. To be truly successful, your corporate story must be delivered consistently throughout the entire customer experience – from social media to sales presentations, industry events and customer service phone calls…even casual conversations in the hallway. Every interaction is an opportunity to strengthen your market position or lose […]
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CEOs – 6% of Your Time on the Frontline and 3% with Customers Won’t Cut It.

CEOs – 6% of Your Time on the Frontline and 3%...

CEOs and C-suite executives have a really tough job. We should know. We work with them every day. They have to keep their eyes focused on where they are going and ensure they don’t leave the rest of the organization behind. That said, most C-suite executives spend the majority of their time with direct reports, […]
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Is Your Story Part of Your Company’s DNA and Customer Experience?

Is Your Story Part of Your Company’s DNA and Customer Experience?

Chief marketing officers and other C-suite executives across all industries recognize that customer experience is crucial as both a business driver and key differentiator. In today’s “constantly connected” world, customers expect a cohesive experience across all touchpoints. When this expectation is not met — when the link between what a company says and what it […]
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When CEOs Lose Sight of The Real Story.

Business is moving at light speed. Changes are happening inside and outside of your organization faster than ever before. Yet, when was the last time you stopped down to really evaluate your corporate story? The story that is supposed to communicate who you are, what you offer, why you are different and where your company […]
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Assess the Financial Impact of Your Corporate Story.

There is an intrinsic link between the quality and consistency of your corporate story … and the financial performance of your business. To help you determine if your story is improving or hindering business performance, take a few minutes and answer the following questions regarding the state of your company’s story. Q1: How well does […]
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CEOs and CMOs Must Join Forces to Break Down These Barriers.

To extract business value from all three phases of the customer experience (self-services, sales, post-purchase), CMOs must address the enterprise-wide messaging development and delivery problem that exists across the business. What problem? Well, have you ever looked at how your corporate story plays out in the customer experience? The fact is, most companies discover that […]
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