As a C-suite executive, you know that nothing is more important during times of change than consistent communication and staying on message. Why? Because when...
How does your business performance measure up against the competition? Are you ahead of the pack, lagging way behind or somewhere in the middle? The simplest way to maintain peak performance is to keep your corporate purpose front and center. Yes, that means purpose takes precedence over profits. Why? Because when companies place purpose at […]
There’s no two ways about it: Businesses that invest in their company’s higher purpose outperform the competition. Corporate growth, revenue and profits — they all see significant gains when there is buy-in on all levels. That means everyone from the boardroom to the frontline is “all in.” The numbers don’t lie. The world’s 50 fastest-growing […]
The #1 trait of companies that succeed in delivering a superior customer experience is the ability to develop and deliver a clear, consistent message....
It starts on the inside. Harvard Business Review explained the importance of delivering a consistent message to employees in, “Selling the Brand Inside.” The...
“Corporate purpose” is much more than a trendy organizational catchphrase. In fact, having a well-defined corporate purpose is no trend at all — it’s mandatory for any company that hopes to experience long-term growth. If you embrace purpose as you should, it will drive the way you do business and become truly meaningful to each […]
Does your company have a clearly defined corporate purpose? One that every employee understands and is on board with? If not, you’re far behind the curve. In a nutshell, your corporate purpose is why you do what you do. Yes, you’re in the business of making money and keeping all stakeholders happy, but you need […]
design|dəˈzīn|noun a plan or drawing produced to show the look and function or workings of an object before it is built or made For too long, corporate messaging has been driven by tactics and vehicles (e.g., creating new advertising copy; updating the content on the company website; developing new sales presentations; etc.). This fragmented, ad […]
We live in the digital age, an age in which the customer drives the majority of the buying process via online research before ever speaking with a salesperson. B2B marketers know that having a robust online presence is the only way to remain competitive in the marketplace. And with the increasing pressure to demonstrate how […]
Broadband Internet, mobile computing, social media and technology have transformed the way customers (current and prospective) engage with your company and consume your story. And there are three critical phases of the customer experience that truly define success or failure. The first is — the self-service phase of the buying process. This is where prospects are […]