Customer-Centric Culture: It All Starts with Getting Everyone to Listen.
What, if anything, is your company doing with customer feedback? Hopefully, you are gathering such data and treating it like the valuable commodity it is. Because companies that truly understand their customers’ wants and needs — and then successfully deliver on them — are positioned for increased customer loyalty and engagement as well as long-term […]
Is Your Story Part of Your Company’s DNA and Customer Experience?
Chief marketing officers and other C-suite executives across all industries recognize that customer experience is crucial as both a business driver and key differentiator. In today’s “constantly connected” world, customers expect a cohesive experience across all touchpoints. When this expectation is not met — when the link between what a company says and what it […]
Purpose vs. Profits? Good News. You Don’t Have to Choose.
How does your business performance measure up against the competition? Are you ahead of the pack, lagging way behind or somewhere in...
Can Purpose Really Translate into Meaningful Profits?
There’s no two ways about it: Businesses that invest in their company’s higher purpose outperform the competition. Corporate growth, revenue and profits — they all see significant gains when there is buy-in on all levels. That means everyone from the boardroom to the frontline is “all in.” The numbers don’t lie. The world’s 50 fastest-growing […]
Selling Your Brand from the Inside Out.
It starts on the inside. Harvard Business Review explained the importance of delivering a consistent message to employees in, “Selling the Brand Inside.” The article stated, “Employees need to hear the same messages that you send out to the marketplace. At most companies, however, internal and external communications are often mismatched. This can be very confusing, and […]
How Market Leaders Leverage Purpose to Crystallize Culture
“Corporate purpose” is much more than a trendy organizational catchphrase. In fact, having a well-defined corporate purpose is no trend at all — it’s mandatory for any company that hopes to experience long-term growth. If you embrace purpose as you should, it will drive the way you do business and become truly meaningful to each […]
Do Your Employees Understand Your Company’s Higher Purpose?
Does your company have a clearly defined corporate purpose? One that every employee understands and is on board with? If not, you’re far behind the curve. In a nutshell, your corporate purpose is why you do what you do. Yes, you’re in the business of making money and keeping all stakeholders happy, but you need […]
Let Your Customers Tell Your Story.
If you are a C-level, sales or marketing executive, there’s never been a more important time to elevate the Voice of the Customer in your business. In fact, a recent article, The Power of Storytelling to Increase ROI, says it best … “Whether your business is selling widgets or services, success doesn’t depend on pumping […]
A Disciplined Approach for Designing Your Story Architecture.
design|dəˈzīn|noun a plan or drawing produced to show the look and function or workings of an object before it is built or made For too long, corporate messaging has been driven by tactics and vehicles (e.g., creating new advertising copy; updating the content on the company website; developing new sales presentations; etc.). This fragmented, ad […]
7 Leaders Share Their Thoughts on the Importance of Story.
Why do some companies have world-class cultures? Why do certain companies generate higher and more consistent earnings? Well, according to some leaders, it is because they spend time, energy and dollars to ensure every employee knows how to bring their corporate story to life in the customer experience. This article includes quotes from market leaders […]
