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Saturday, August 17, 2019

Be Sure to Check Your Sales and Marketing Alignment.

An Aberdeen study of best-in-class organizations found that those who had strategically aligned sales and marketing functions experience a 32 percent average growth in annual company revenue. The study discovered that those best-in-class companies followed a model for success. For example, meetings between sales and marketing management occurred 69 percent more frequently that other firms. […]
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The Role of Thought Leadership in The Customer Experience.

Most marketers think lead conversion when they think of content. But with this perspective they are missing out on the strategic role content play’s in the customer experience. Content marketing is about generating leads. Thought leadership is about earning and establishing credibility with your target audience throughout the customer experience. It is about owning a […]
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Engage and Motivate Customers with Storytelling.

When it comes to brand or product positioning, how do you truly engage and motivate an audience? A recent study of social psychology researchers uncovers new specifics that explain why a storytelling approach is so effective. A Neuromarketing article reveals the findings of this study, and further identifies the factors illuminating why a narrative, story-based […]
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So, Your National Sales Meeting is Around the Corner …

Every year at this time, executives and sales leaders start planning their National Sales Meetings. The purpose of these meetings? Bring sales teams together to gain clarity and alignment around the marching orders for the coming year. During these meetings, leaders layout strategic plans, priorities, playbooks and targets that will be used drive sales initiatives […]
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The Power of One Word in a Hyper-Connected World.

Fact: Today’s buyers have limited attention spans.  The internet, on-demand content, texting, social media, mobile apps — and other advancements have fundamentally changed the way we consume and connect with stories and content. More specifically, these things have rewired our brains. Creating the need for buyers to rapidly turn on and off streams of thought, […]
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Executive Commitment is Critical to Winning the Thought Leadership Battle.

When it comes to content, many marketing and business executives are looking for a quick win. What is that? It may be, to quickly generate more visitors to the website or additional leads for the sales team. Irrespective of the message or actual value they are delivering in the market. As a result, marketing executives […]
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5 Questions That Will Help You Maximize Customer Engagement.

The #1 trait of companies that succeed in delivering a superior customer experience is the ability to develop and deliver a clear, consistent message. (McKinsey) Today, prospects and customers expect continuity and consistency throughout the buyer journey. The only way CEOs and C-suite executives can ensure this happens is to Implement a disciplined process for developing […]
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Restore Law and Order to Your Multichannel Strategy.

The first step to solving any problem is to face reality. This starts by answering some fundamental questions: How am I currently managing the multichannel customer experience? What messages are we really communicating across critical touchpoints throughout the customer journey? What stakeholders and technologies are involved in the process? In most companies, these questions go […]
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5 Steps to Building Brand Advocacy.

A study by Social@Ogilvy with partners CIC, Salesforce Marketing Cloud and Visible Technologies, analyzed 22 brands and their related 7 million brand social mentions across the U.S., Brazil, China and the U.K. What they found was both surprising and disappointing for brands: positive mentions (advocacy) represented only 15 percent of all brand mentions. The remaining […]
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C-suite Changes Reach Far Beyond the Boardroom.

When a C-suite executive is added to the team they are brought in for reason. Whether it’s a new CEO or a leader over finance, operations, marketing or HR … that person has been put in place to inject change into the organization. Changes that impact the trajectory of the organization as a whole or […]
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