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Saturday, January 23, 2021
Get With The Program. How You Acquire Customers Has Forever Changed.

Maximizing Every Connection Throughout the Customer Experience.

Broadband Internet, mobile computing, social media and technology have transformed the way customers (current and prospective) engage with your company and consume your story. And there are three critical phases of the customer experience that truly define success or failure. The first is — the self-service phase of the buying process. This is where prospects are […]
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Unwavering Beliefs

3 Unwavering Beliefs Executives Embrace to Bring Their Story to Life.

According to James O’Gara, the founder and CEO at OnMessage, a strategic B2B communications consultancy based in Dallas, Texas — there is a certain mindset that separates market leaders from laggards when it comes to driving clarity around their brand story in the market. Mr. O’Gara says, “It really isn’t that complex. What these leaders […]
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7 Questions Every Marketing Leader Must Ask About Their Corporate Story

7 Questions Every Marketing Leader Must Ask About Their Corporate Story.

According to the CMO Council, 73 percent of CMOs do not believe that their organizations are on message. Meaning, they do not feel their company is well-positioned to deliver a clear, compelling and consistent story throughout the buying process. Do you feel the same way? Well, here are seven questions you can answer to assess […]
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Ten Ways to a Better Story

10 Ways to Improve Business Performance with a Better Story.

Maybe you are one of those business leaders who thinks corporate messaging is soft, not really that important and doesn’t have a direct impact on business performance. If that is you, or there are others in your organization with this mindset, here are 10 ways that your corporate story can impact your bottom line. Train […]
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Are Your Prospects Responding

Are Your Prospects Responding With … “Tell me more?”

In the Marketing Sherpa B2B Marketing Benchmark Report, CMOs rated multichannel messaging as the most effective tactic for increasing engagement. The authors of the study go on to say … “When your targets receive the same message from you via multiple channels, you create a consistent and engaging experience.” What does an engaged audience mean […]
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Break Down Organizational Silos

Break Down Organizational Silos with a Comprehensive Content Strategy.

Business executives understand that content marketing is critical to engaging customers. In fact, content marketing has become so necessary that it is no longer exclusive to the marketing department and is expanding into other functional areas of the business. Executives know that content is the company’s voice in a 24/7, omni-channel world, yet they struggle […]
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Increase Your ROI

Increase Your ROI with Strategically Aligned Thought Leadership Content.

According to the Content Marketing Institute, more than 90 percent of B2B marketers include content marketing as part of their marketing strategies. And 70 percent of those marketers claimed they planned to increase the amount of content they produced. The question is: Are these investments paying off? A recent Forrester Research article reports that as […]
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Effective Thought Leadership

Effective Thought Leadership Content is Centered Around Your Customer.

We live in the age of the customer, and yet most B2B companies are falling short on delivering the experiences customers want. Customers are more educated, more proactive and more autonomous throughout the buying cycle than ever before. Companies can no longer rely exclusively on SEO tactics and attractive websites to deliver a positive customer […]
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Are You Living Your Brand or Living a Dream?

Studies have proven that profits increase when companies move from “talking about” their brand to “living the brand.” What exactly does this mean? What does it entail? According to the Customer Experience Impact Report from Harris Interactive, 73% of respondents say it starts with your employees. Employees who reflect your corporate culture or who “live […]
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Is Your Story Even Relevant?

Henry Ford Dr. W. Edwards Deming Steve Jobs Each of these iconic leaders understood the importance of staying relevant as the key to engaging in meaningful conversations with customers. The truth is, it really doesn’t matter how superior your product or service is, compared to the competition. What matters is communicating a message that is […]
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