Get With The Program. Your Acquisition Strategy Has to Change.
We live in the digital age, an age in which the customer drives the majority of the buying process via online research before...
Maximizing Every Connection Throughout the Customer Experience.
Broadband Internet, mobile computing, social media and technology have transformed the way customers (current and prospective) engage with your company and consume your story. And there are three critical phases of the customer experience that truly define success or failure. The first is — the self-service phase of the buying process. This is where prospects are […]
CMOs: Are Your Investment Priorities Upside Down?
Companies invest millions, sometimes billions into systems designed to train salespeople, develop employees, secure new business opportunities, acquire new customers and create loyal customers. Just look at the investments you’ve made in things like CRM systems, sales force automation, marketing automation, customer support systems … and other solutions that are meant to improve the customer […]
3 Unwavering Beliefs Executives Embrace to Bring Their Story to Life.
According to James O’Gara, the founder and CEO at OnMessage, a strategic B2B communications consultancy based in Dallas, Texas — there is a certain mindset that separates market leaders from laggards when it comes to driving clarity around their brand story in the market. Mr. O’Gara says, “It really isn’t that complex. What these leaders […]
7 Questions Every Marketing Leader Must Ask About Their Corporate Story.
According to the CMO Council, 73 percent of CMOs do not believe that their organizations are on message. Meaning, they do not feel their company is well-positioned to deliver a clear, compelling and consistent story throughout the buying process. Do you feel the same way? Well, here are seven questions you can answer to assess […]
The Complexity of Delivering a Consistent Story in the Market.
The corporate communications, sales and marketing environment has grown exponentially complex. There are more people, processes, technology and media channels required to orchestrate the development and delivery of a clear, consistent corporate message than ever before. What was once a fairly centralized corporate messaging and delivery process is now a complex ecosystem with more moving […]
10 Ways to Improve Business Performance with a Better Story.
Maybe you are one of those business leaders who thinks corporate messaging is soft, not really that important and doesn’t have a direct impact on business performance. If that is you, or there are others in your organization with this mindset, here are 10 ways that your corporate story can impact your bottom line. Train […]
What Does It Really Mean to Walk the Talk?
You hear it all the time when it comes to bringing the company’s story in the market and everyday work activities. But, what exactly does this mean? What does it entail? According to the Customer Experience Impact Report from Harris Interactive … 73 percent of respondents say it starts with your employees. Employees who reflect […]
Are Your Prospects Responding With … “Tell me more?”
In the Marketing Sherpa B2B Marketing Benchmark Report, CMOs rated multichannel messaging as the most effective tactic for increasing engagement. The authors of the study go on to say … “When your targets receive the same message from you via multiple channels, you create a consistent and engaging experience.” What does an engaged audience mean […]
Break Down Organizational Silos with a Comprehensive Content Strategy.
Business executives understand that content marketing is critical to engaging customers. In fact, content marketing has become so necessary that it is no longer exclusive to the marketing department and is expanding into other functional areas of the business. Executives know that content is the company’s voice in a 24/7, omni-channel world, yet they struggle […]