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Saturday, August 17, 2019

What Defines and Determines the Success of a CEO?

You can read all the management books and take all the executive courses in the world – or you can simply read this article to truly understand what defines and determines the degree of success a CEO will ultimately achieve. Here’s a secret. It all comes down to one word. Culture. Just listen to these […]
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What’s the Cascade Strategy Around Your Go-to-Market Strategy?

According to a recent survey of internal communications executives, helping employees understand the company’s strategy is one of the top two initiatives they have in 2018. Does this surprise you? If so, just take a look at these statistics and you’ll understand why this should absolutely be a priority for most companies: According to Gallup, only […]
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Look at Your Corporate Story Through the Lens of Today’s Buyer.

With the rapid pace of business today, it is easy to lose sight of how much things have changed. Especially when it comes to communication, buying behavior and our overall mental makeup. However, if you sit back for just a few minutes and reflect, you’ll quickly see that how we communicate, where we spend our […]
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has digital dehumanized internal communications?

Has Digital Dehumanized Internal Communications?

A recent survey shows that “improving digital channels” is the second-highest priority for internal communications executives this year. Now, after reading that you might say, it’s no surprise. And we would agree. After all, with the advent of enterprise collaboration technologies, mobile computing, smart devices and social media – it appears that everything has gone […]
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Marketing’s Role in Activating the Company’s Story in the Customer Experience

Marketing’s Role in Activating the Company’s Story in the Customer Experience

In a recent Forbes article, “Connecting the Dots Around The Customer,” David Cooperstein, vice president of Forrester Research, wrote, “to truly earn their place at the executive table, chief marketing officers today must go beyond overseeing marketing programs. They must drive the brand promise into the hearts and minds of everyone in their organization.” Marketing […]
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Pull Your Business Strategy Forward with Corporate Messaging.

Pull Your Business Strategy Forward with Corporate Messaging.

Have you ever assessed your business strategy through the lens of your corporate message? You should. Architecting a corporate message that will pull your business strategy forward is key to your success. However, there is often a lack of connectivity between an organization’s strategy and its messaging. And even worse, it is frequently left to […]
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CMOs: Give Your Company an Edge in the Competition for Talent

CMOs: Give Your Company an Edge in the Competition for Talent

According to a recent LinkedIn survey of 4,000 talent and recruiting leaders from around the world, a strong partnership between the CMO and the human resources leader is more important now than ever before. In fact, nearly half of recruiters expect that recruiting will increasingly resemble marketing over the next five to 10 years. Improving […]
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Change your employees’ story. Change your customer experience.

Change your employees’ story. Change your customer experience.

According to Enterprise IG, 70 percent of customers’ brand perception is determined by conversations with employees; and yet, Gallup Poll found that only 41 percent of employees understand what their companies stand for. What stories are your employees telling? And how would you go about changing these stories to create a clear and consistent customer experience? […]
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Continuity in Your Story Will Separate You from the Pack.

Today, prospects and customers expect continuity and consistency in your story throughout their journey with your company. The only way to ensure this occurs is to develop and infuse a clear, compelling and consistent corporate message inside and outside of your organization. No wonder a recent McKinsey study revealed the number one trait of companies […]
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Sharing a Consistent Story in the Market … Starts on the...

We talk a lot about the value and importance of infusing your corporate story into your culture and customer experience. It is the process by which leading companies secure a clear position in the market and in the minds of their customers. So, you probably understand why your biggest advocates “must be” your employees — […]
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