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Saturday, August 17, 2019

Your New Go-to-Market Strategy May Be Killing Organizational Performance.

Business leaders must address customer, competitor and industry dynamics more rapidly than ever before. To keep pace, many executive teams cast new visions and strategies for their businesses … then ask the organization to “skate to where the puck is headed.” After all, that’s what it takes to compete in the modern world, right? True. […]
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planning

Mixed Messages Negatively Impact Employee and Customer Experience.

In Ty Montague’s book, “True Story: How to Combine Story and Action to Transform Your Business,” he states … “The best-run and most successful companies convey one clear, understandable story through every action they take, not solely through their marketing.” Why are these companies more successful? Because, they maintain complete alignment in their vision, mission, […]
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Executives: Have You Lost the Heart and Soul of Your Business?

In the book, “The UnStoppables: Tapping Your Entrepreneurial Power,” author Bill Schley writes, “The core of any business, the original heart and soul that first allowed you to succeed with customers, never really changes for companies that stay vibrant and relevant, no matter how big they get.” This is so true and yet, growth and […]
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Want to Increase Employee Engagement? Create a Shared Story.

Employee engagement and employee experience are all the rage. New tools, techniques and technologies are coming out of the woodwork to help executive teams recruit, retain and maintain a highly engaged workforce. Yet, there is one thing every company should already have in place to improve employee engagement. What is it? It’s your story. Yes, […]
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formal meeting

Is Your Product Launch Destined to Fail?

This year, B2B companies will roll out thousands of new product and service offerings — the majority of which will fail. And the reason they will not succeed has to do with what happens well before these offerings even enter the marketplace. That’s right. According to Harvard Professor Clayton Christensen, upwards of 70% of new […]
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Are Strategic Shifts in Your Business Reflected in Your Story?

As a business leader or C‑suite executive, your job is to look at the big picture. To assess internal and external factors and make appropriate business decisions. Said another way, it’s your job to move the business forward. And if you are like most executives, you’ve made some pretty significant shifts over the past 12-18 […]
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planning

Quarterly and Annual Business Performance Is Driven by Clarity.

This is the time of year when executive teams chart the course for the organization. They devise pillars, anchors and initiatives that serve as the cornerstones of their strategy. And for good reason, they want to ensure the organization is aligned. They want everyone moving in the same direction. They seek to achieve organizational clarity. […]
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senior business woman

Change in Your C‑Suite. Change Your Story.

When C‑suite executives are added to the team, they are brought in for reason. Whether it’s a new CEO or a leader over finance, operations, marketing or HR … that person has been put in place to inject change into the organization. Changes that impact the trajectory of the organization as a whole or a […]
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quick meeting

If You’re an Executive, Chances Are “Change” Is on Your 2018...

Here we are. The first week of 2018. If you’re like most executives, you have a short list of strategic changes that you need to execute in the coming year. With that said, now is a great time to ask yourself what you’re going to do to ensure these initiatives: Take root; Deliver measurable results; […]
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meeting

The Impact Real Customer Stories Have on Business Performance.

“Despite the marketing rhetoric and self proclamations of being customer focused, most companies are product centric, not customer centric. Calling yourself customer centric doesn’t make it so.” — Chuck Schaeffer, Vantive Media CEO So, we ask you — as a CEO or C-suite executive — is your organization customer-centric? How do you know? How can […]
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