Cross-Functional Leaders Must Collaborate to Create a Memorable Customer Experience.
“The opportunity to create emotive and powerful experiences for customers is out there but only if the CMO Collaborator can inspire customer-centric thinking that resonates with a positive brand experience across all lines of business.” — 2019 Accenture Report Changes in the CMO’s role and the customer experience are far reaching. Left unaddressed, these changes […]
Aligning Your Corporate Story and Sales Compensation Plan
As a business leader, you’ve probably heard others say … “Salespeople only focus on … what they get paid on.” To one degree or another – there is truth in this statement. And we often hear this phrase when working with companies on repositioning, product launch or solutions portfolio initiatives. Why? Because, inevitably, decisions made […]
When it Comes to Culture, the Numbers Tell the Real Story.
There are times in every person’s life when focus and conviction around what they are doing is laser sharp. Nothing will get in their way. Their destination is crystal clear. No barrier is too great for them to overcome. Isn’t that the mindset every executive wants from their employees … every day? Of course, and […]
Getting Sales & Marketing to Agree on Who, What & How.
Alignment between departments within a company is critical for success, yet friction between sales and marketing can often flare up as they search for the best ways to attract and retain qualified customers. And the “turf war” between sales and marketing doesn’t just cause frustration and confusion internally – it can impact your bottom line […]
CEOs – 6% of Your Time on the Frontline and 3%...
CEOs and C-suite executives have a really tough job. We should know. We work with them every day. They have to keep their eyes focused on where they are going and ensure they don’t leave the rest of the organization behind. That said, most C-suite executives spend the majority of their time with direct reports, […]
Customer Experience is Now at the Epicenter of Marketing.
Customer experience is now the epicenter of marketing. What does that mean? How is that different from how marketing operated in the past? Well, in the past marketing was very brand, campaign and lead conversion focused. Today, marketing must be experience-driven. More specifically, customer experience-driven. A recent Forrester Research report said, “CMOs should step forward […]
In the Constantly Connected World – Consistency is King.
Insight Agents, a strategy consultancy, described the critical nature of consistent messaging when they noted, “… clear and consistent messaging across all channels is vital in providing an authentic, believable and coherent customer experience.” What this means is … for your message to be a difference maker, your story must be delivered consistently throughout the […]
The Message Millennials Want to Hear.
The Millennial Generation should be top of mind for every CMO and business executive. They were born between 1980-1996 and are taking the world by storm. 75 million strong, this generation brings with it significant changes and challenges for companies – from a culture and a consumer perspective. During a recent Gallup Research conference, they […]
Executives – It’s Time to Get Your (Corporate) Story Straight. Or...
Today’s business environment is more complex than ever. To be truly successful, your corporate story must be delivered consistently throughout the entire customer experience – from social media to sales presentations, industry events and customer service phone calls…even casual conversations in the hallway. Every interaction is an opportunity to strengthen your market position or lose […]
When CEOs Lose Sight of The Real Story.
Business is moving at light speed. Changes are happening inside and outside of your organization faster than ever before. Yet, when was the last time you stopped down to really evaluate your corporate story? The story that is supposed to communicate who you are, what you offer, why you are different and where your company […]