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Monday, March 1, 2021
Customer Experience is Now at the Epicenter of Marketing.

Customer Experience is Now at the Epicenter of Marketing.

Customer experience is now the epicenter of marketing. What does that mean? How is that different from how marketing operated in the past? Well, in the past marketing was very brand, campaign and lead conversion focused. Today, marketing must be experience-driven. More specifically, customer experience-driven. A recent Forrester Research report said, “CMOs should step forward […]
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In the Constantly Connected World – Consistency is King.

In the Constantly Connected World – Consistency is King.

Insight Agents, a strategy consultancy, described the critical nature of consistent messaging when they noted, “… clear and consistent messaging across all channels is vital in providing an authentic, believable and coherent customer experience.” What this means is … for your message to be a difference maker, your story must be delivered consistently throughout the […]
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The Message Millennials Want to Hear.

The Message Millennials Want to Hear.

The Millennial Generation should be top of mind for every CMO and business executive. They were born between 1980-1996 and are taking the world by storm. 75 million strong, this generation brings with it significant changes and challenges for companies – from a culture and a consumer perspective. During a recent Gallup Research conference, they […]
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Executives It’s Time to Get Your (Corporate) Story Straight. Or Else.

Executives – It’s Time to Get Your (Corporate) Story Straight. Or...

Today’s business environment is more complex than ever. To be truly successful, your corporate story must be delivered consistently throughout the entire customer experience – from social media to sales presentations, industry events and customer service phone calls…even casual conversations in the hallway. Every interaction is an opportunity to strengthen your market position or lose […]
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Assess the Financial Impact of Your Corporate Story.

There is an intrinsic link between the quality and consistency of your corporate story … and the financial performance of your business. To help you determine if your story is improving or hindering business performance, take a few minutes and answer the following questions regarding the state of your company’s story. Q1: How well does […]
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CEOs and CMOs Must Join Forces to Break Down These Barriers.

To extract business value from all three phases of the customer experience (self-services, sales, post-purchase), CMOs must address the enterprise-wide messaging development and delivery problem that exists across the business. What problem? Well, have you ever looked at how your corporate story plays out in the customer experience? The fact is, most companies discover that […]
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The Role of Thought Leadership in The Customer Experience.

Most marketers think lead conversion when they think of content. But with this perspective they are missing out on the strategic role content play’s in the customer experience. Content marketing is about generating leads. Thought leadership is about earning and establishing credibility with your target audience throughout the customer experience. It is about owning a […]
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Engage and Motivate Customers with Storytelling.

When it comes to brand or product positioning, how do you truly engage and motivate an audience? A recent study of social psychology researchers uncovers new specifics that explain why a storytelling approach is so effective. A Neuromarketing article reveals the findings of this study, and further identifies the factors illuminating why a narrative, story-based […]
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So, Your National Sales Meeting is Around the Corner …

Every year at this time, executives and sales leaders start planning their National Sales Meetings. The purpose of these meetings? Bring sales teams together to gain clarity and alignment around the marching orders for the coming year. During these meetings, leaders layout strategic plans, priorities, playbooks and targets that will be used drive sales initiatives […]
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The Power of One Word in a Hyper-Connected World.

Fact: Today’s buyers have limited attention spans. The internet, on-demand content, texting, social media, mobile apps — and other advancements have fundamentally changed the way we consume and connect with stories and content. More specifically, these things have rewired our brains. Creating the need for buyers to rapidly turn on and off streams of thought, […]
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