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Monday, June 17, 2019
senior business man

CEO Wake-Up Call: Your Corporate Message Matters More than Ever.

I hate to say it, but many of today’s CEOs have lost touch with a critical fact in business: The strength of a company’s story is intrinsically tied to the financial performance of the business. You get out of it … what you put into it. If your corporate story is ineffective and inconsistently delivered […]
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CEOs Who Increase Organizational Clarity … Improve Business Performance.

Ask most C-suite executives if their company’s vision, strategy, culture and story matter and they will say … “Of course they matter.” But the real answer is uncovered when you ask the next question … “What are you doing to ensure clarity and alignment exists in these areas — up and down your organization — […]
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Four Behaviors of High-Performing CEO Communicators

According to extensive research published in the Harvard Business Review (resulting from 17,000 CEO assessments), there are four specific behaviors that prove critical to CEO performance. The study found that high-performing CEOs … Decide with Speed and Action: They make decisions earlier, faster and with greater conviction. Engage for Impact: They excel at planning and […]
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Anchor Messages CEOs Use to Combat Change and Create Clarity.

Product and service innovation, customer requirements, competitive movement, digital transformation, mergers / acquisitions … the pace of change is increasing on every front in business. As a result, many CEOs and C-suite executives feel like firefighters. Constantly adjusting strategies and messages based on prevailing winds shifting from minute to minute. The job of a C-suite […]
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CEOs Need to Realize What Truly Drives High-Performing Organizations.

Studies show that most CEOs separate culture initiatives from their business strategy and story. Actually, culture is the byproduct of your story and strategy in action. The words and actions of every employee embody your company’s story and strategy. CEOs and C-suite executives must understand that words matter. They must acknowledge that the message behind […]
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CEOs: When Was the Last Time You Truly Looked at Your...

Business is moving at light speed. Changes are happening inside and outside of your organization faster than ever before. Yet, when was the last time you stopped down to really evaluate your corporate story? The story that is supposed to communicate who you are, what you offer, why you are different and where your company […]
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C-Suite Leaders Asked. We Answered.

Over the last several months we have shared a number of articles that addressed the topic of CEO and C-suite communication. In fact, the last four articles we published were titled… C-Suite Executives … Your Employees and Customers Crave Clarity. CEOs: Do Your Employees Even Know What Your Strategy Is? The Lost Art (and Science) […]
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The Lost Art (and Science) of Sustained Executive Communication

We live in a world of instant gratification. Do something fast. Do something once. Expect immediate and lasting results. What a joke. What’s more concerning is that this “instant gratification” mindset has crept into organizational communication, and it is killing business performance. Sure, CEOs and C-suite executives are moving so fast, they rarely have time […]
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CEOs: Do Your Employees Even Know What Your Strategy Is?

It is amazing to see the breakdown that exists in most organizations. More specifically, the communication breakdown relative to a company’s go-to-market strategy. When you survey leaders, managers and frontline employees at most organizations, many of these critical stakeholders do not even know what the company’s go-to-market strategy is. Let alone, how the strategy pertains to […]
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C-Suite Executives … Your Employees and Customers Crave Clarity.

As we work with executive teams around the world, it is amazing to see those who get it and those who don’t. What is … it? It … is the direct connection between organizational clarity and business performance. So, we are going out on a limb here to say, without question, the number one priority for […]
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