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Friday, November 27, 2020

The Power of One Word in a Hyper-Connected World.

Fact: Today’s buyers have limited attention spans. The internet, on-demand content, texting, social media, mobile apps — and other advancements have fundamentally changed the way we consume and connect with stories and content. More specifically, these things have rewired our brains. Creating the need for buyers to rapidly turn on and off streams of thought, […]
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Executive Commitment is Critical to Winning the Thought Leadership Battle.

When it comes to content, many marketing and business executives are looking for a quick win. What is that? It may be, to quickly...

5 Questions That Will Help You Maximize Customer Engagement.

The #1 trait of companies that succeed in delivering a superior customer experience is the ability to develop and deliver a clear, consistent message....

Restore Law and Order to Your Multichannel Strategy.

The first step to solving any problem is to face reality. This starts by answering some fundamental questions: How am I currently managing the multichannel customer experience? What messages are we really communicating across critical touchpoints throughout the customer journey? What stakeholders and technologies are involved in the process? In most companies, these questions go […]
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5 Steps to Building Brand Advocacy.

A study by Social@Ogilvy with partners CIC, Salesforce Marketing Cloud and Visible Technologies, analyzed 22 brands and their related 7 million brand social mentions across the U.S., Brazil, China and the U.K. What they found was both surprising and disappointing for brands: positive mentions (advocacy) represented only 15 percent of all brand mentions. The remaining […]
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C-suite Changes Reach Far Beyond the Boardroom.

When a C-suite executive is added to the team they are brought in for reason. Whether it’s a new CEO or a leader over finance, operations, marketing or HR … that person has been put in place to inject change into the organization. Changes that impact the trajectory of the organization as a whole or […]
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What Defines and Determines the Success of a CEO?

You can read all the management books and take all the executive courses in the world – or you can simply read this article to truly understand what defines and determines the degree of success a CEO will ultimately achieve. Here’s a secret. It all comes down to one word. Culture.Just listen to these CEOs […]
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What’s the Cascade Strategy Around Your Go-to-Market Strategy?

According to a recent survey of internal communications executives, helping employees understand the company’s strategy is one of the top two initiatives they have in 2018. Does this surprise you? If so, just take a look at these statistics and you’ll understand why this should absolutely be a priority for most companies: According to Gallup, only […]
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Look at Your Corporate Story Through the Lens of Today’s Buyer.

With the rapid pace of business today, it is easy to lose sight of how much things have changed. Especially when it comes to communication, buying behavior and our overall mental makeup. However, if you sit back for just a few minutes and reflect, you’ll quickly see that how we communicate, where we spend our […]
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has digital dehumanized internal communications?

Has Digital Dehumanized Internal Communications?

A recent survey shows that “improving digital channels” is the second-highest priority for internal communications executives this year. Now, after reading that you might say, it’s no surprise. And we would agree. After all, with the advent of enterprise collaboration technologies, mobile computing, smart devices and social media – it appears that everything has gone […]
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