When it comes to brand or product positioning, how do you truly engage and motivate an audience? A recent study of social psychology researchers uncovers new specifics that explain why a storytelling approach is so effective. A Neuromarketing article reveals the findings of this study, and further identifies the factors illuminating why a narrative, story-based […]
Every year at this time, executives and sales leaders start planning their National Sales Meetings. The purpose of these meetings? Bring sales teams together to gain clarity and alignment around the marching orders for the coming year. During these meetings, leaders layout strategic plans, priorities, playbooks and targets that will be used drive sales initiatives […]
Fact: Today’s buyers have limited attention spans. The internet, on-demand content, texting, social media, mobile apps — and other advancements have fundamentally changed the way we consume and connect with stories and content. More specifically, these things have rewired our brains. Creating the need for buyers to rapidly turn on and off streams of thought, […]
When it comes to content, many marketing and business executives are looking for a quick win. What is that? It may be, to quickly...
The #1 trait of companies that succeed in delivering a superior customer experience is the ability to develop and deliver a clear, consistent message....
The first step to solving any problem is to face reality. This starts by answering some fundamental questions: How am I currently managing the...
A study by Social@Ogilvy with partners CIC, Salesforce Marketing Cloud and Visible Technologies, analyzed 22 brands and their related 7 million brand social mentions across the U.S., Brazil, China and the U.K. What they found was both surprising and disappointing for brands: positive mentions (advocacy) represented only 15 percent of all brand mentions. The remaining […]
When a C-suite executive is added to the team they are brought in for reason. Whether it’s a new CEO or a leader over finance, operations, marketing or HR … that person has been put in place to inject change into the organization. Changes that impact the trajectory of the organization as a whole or […]
You can read all the management books and take all the executive courses in the world – or you can simply read this article to truly understand what defines and determines the degree of success a CEO will ultimately achieve. Here’s a secret. It all comes down to one word. Culture.Just listen to these CEOs […]
According to a recent survey of internal communications executives, helping employees understand the company’s strategy is one of the top two initiatives they have in 2018. Does this surprise you? If so, just take a look at these statistics and you’ll understand why this should absolutely be a priority for most companies: According to Gallup, only […]