There is an intrinsic link between the quality and consistency of your corporate story … and the financial performance of your business. To help you determine if your story is improving or hindering business performance, take a few minutes and answer the following questions regarding the state of your company’s story. Q1: How well does […]
Most marketers think lead conversion when they think of content. But with this perspective they are missing out on the strategic role content play’s in the customer experience. Content marketing is about generating leads. Thought leadership is about earning and establishing credibility with your target audience throughout the customer experience. It is about owning a […]
An Aberdeen study of best-in-class organizations found that those who had strategically aligned sales and marketing functions experience a 32 percent average growth in annual company revenue. The study discovered that those best-in-class companies followed a model for success. For example, meetings between sales and marketing management occurred 69 percent more frequently that other firms. […]
When it comes to brand or product positioning, how do you truly engage and motivate an audience? A recent study of social psychology researchers uncovers new specifics that explain why a storytelling approach is so effective. A Neuromarketing article reveals the findings of this study, and further identifies the factors illuminating why a narrative, story-based […]
Every year at this time, executives and sales leaders start planning their National Sales Meetings. The purpose of these meetings? Bring sales teams together to gain clarity and alignment around the marching orders for the coming year. During these meetings, leaders layout strategic plans, priorities, playbooks and targets that will be used drive sales initiatives […]
Fact: Today’s buyers have limited attention spans. The internet, on-demand content, texting, social media, mobile apps — and other advancements have fundamentally changed the way we consume and connect with stories and content. More specifically, these things have rewired our brains. Creating the need for buyers to rapidly turn on and off streams of thought, […]
When it comes to content, many marketing and business executives are looking for a quick win. What is that? It may be, to quickly...
The #1 trait of companies that succeed in delivering a superior customer experience is the ability to develop and deliver a clear, consistent message....
The first step to solving any problem is to face reality. This starts by answering some fundamental questions: How am I currently managing the...
A study by Social@Ogilvy with partners CIC, Salesforce Marketing Cloud and Visible Technologies, analyzed 22 brands and their related 7 million brand social mentions across the U.S., Brazil, China and the U.K. What they found was both surprising and disappointing for brands: positive mentions (advocacy) represented only 15 percent of all brand mentions. The remaining […]