79.2 F
Dallas
Saturday, September 19, 2020

When CEOs Lose Sight of The Real Story.

Business is moving at light speed. Changes are happening inside and outside of your organization faster than ever before. Yet, when was the last...

Assess the Financial Impact of Your Corporate Story.

There is an intrinsic link between the quality and consistency of your corporate story … and the financial performance of your business. To help...

CEOs and CMOs Must Join Forces to Break Down These Barriers.

To extract business value from all three phases of the customer experience (self-services, sales, post-purchase), CMOs must address the enterprise-wide messaging development and delivery...

Be Sure to Check Your Sales and Marketing Alignment.

An Aberdeen study of best-in-class organizations found that those who had strategically aligned sales and marketing functions experience a 32 percent average growth in annual company revenue. The study discovered that those best-in-class companies followed a model for success. For example, meetings between sales and marketing management occurred 69 percent more frequently that other firms. […]
To access this post you must be logged in. If you are not a member, you can register to receive 24 hours of Free Access.

The Role of Thought Leadership in The Customer Experience.

Most marketers think lead conversion when they think of content. But with this perspective they are missing out on the strategic role content play’s in the customer experience. Content marketing is about generating leads. Thought leadership is about earning and establishing credibility with your target audience throughout the customer experience. It is about owning a […]
To access this post you must be logged in. If you are not a member, you can register to receive 24 hours of Free Access.

Engage and Motivate Customers with Storytelling.

When it comes to brand or product positioning, how do you truly engage and motivate an audience? A recent study of social psychology researchers uncovers new specifics that explain why a storytelling approach is so effective. A Neuromarketing article reveals the findings of this study, and further identifies the factors illuminating why a narrative, story-based […]
To access this post you must be logged in. If you are not a member, you can register to receive 24 hours of Free Access.

So, Your National Sales Meeting is Around the Corner …

Every year at this time, executives and sales leaders start planning their National Sales Meetings. The purpose of these meetings? Bring sales teams together...

The Power of One Word in a Hyper-Connected World.

Fact: Today’s buyers have limited attention spans. The internet, on-demand content, texting, social media, mobile apps — and other advancements have fundamentally changed the way we consume and connect with stories and content. More specifically, these things have rewired our brains. Creating the need for buyers to rapidly turn on and off streams of thought, […]
To access this post you must be logged in. If you are not a member, you can register to receive 24 hours of Free Access.

Executive Commitment is Critical to Winning the Thought Leadership Battle.

When it comes to content, many marketing and business executives are looking for a quick win. What is that? It may be, to quickly generate more visitors to the website or additional leads for the sales team. Irrespective of the message or actual value they are delivering in the market. As a result, marketing executives […]
To access this post you must be logged in. If you are not a member, you can register to receive 24 hours of Free Access.

5 Questions That Will Help You Maximize Customer Engagement.

The #1 trait of companies that succeed in delivering a superior customer experience is the ability to develop and deliver a clear, consistent message. (McKinsey) Today, prospects and customers expect continuity and consistency throughout the buyer journey. The only way CEOs and C-suite executives can ensure this happens is to Implement a disciplined process for developing […]
To access this post you must be logged in. If you are not a member, you can register to receive 24 hours of Free Access.

RECENT ARTICLES