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Friday, November 15, 2019
planning

Quarterly and Annual Business Performance Is Driven by Clarity.

This is the time of year when executive teams chart the course for the organization. They devise pillars, anchors and initiatives that serve as the cornerstones of their strategy. And for good reason, they want to ensure the organization is aligned. They want everyone moving in the same direction. They seek to achieve organizational clarity. […]
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Change in Your C‑Suite. Change Your Story.

When C‑suite executives are added to the team, they are brought in for reason. Whether it’s a new CEO or a leader over finance, operations, marketing or HR … that person has been put in place to inject change into the organization. Changes that impact the trajectory of the organization as a whole or a […]
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If You’re an Executive, Chances Are “Change” Is on Your 2018...

Here we are. The first week of 2018. If you’re like most executives, you have a short list of strategic changes that you need to execute in the coming year. With that said, now is a great time to ask yourself what you’re going to do to ensure these initiatives: Take root; Deliver measurable results; […]
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meeting

The Impact Real Customer Stories Have on Business Performance.

“Despite the marketing rhetoric and self proclamations of being customer focused, most companies are product centric, not customer centric. Calling yourself customer centric doesn’t make it so.” — Chuck Schaeffer, Vantive Media CEO So, we ask you — as a CEO or C-suite executive — is your organization customer-centric? How do you know? How can […]
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meeting

How Leading CEOs Increase Customer Empathy and Understanding.

If you’re a CEO or C-suite executive and you want to create a customer-centric culture, you need to increase two things in the minds of your employees: Understanding of the customer.  Empathy for the customer. How do you do this? Well, you could and should start by formulating a customer-centered business strategy and ensuring that […]
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C-Suite: Are You Committed to Voice of the Customer?

Almost every C-suite executive claims that their company is — or desires to be — customer-driven. However, the truth is that very few executives base their business strategy and daily decisions on an intimate understanding of the customer and real customer insights. Constructing a customer-centric business starts at the top. If you truly want to […]
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Is Your C-Suite Committed to Activating Real Customer Insights?

“Customers want to talk, and businesses want to listen — but to do so successfully, companies have to overcome the challenges that threaten to drown out the Voice of the Customer.” – Questback As a CEO or C-suite executive, are you serious about listening to and acting on customer insights and feedback? Do you have […]
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planning

5 Questions Every CEO Must Answer to Maximize Customer Engagement.

The number one trait of companies that succeed in delivering a superior customer experience is the ability to develop and deliver a clear, consistent message. (McKinsey) Today, prospects and customers expect continuity and consistency throughout the buyer journey. One way CEOs and C-suite executives can ensure this happens is to implement a disciplined process for […]
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Creating Clarity in the Mind of Your Customer Starts in the...

To establish clarity in the minds of customers, the C-suite must make corporate messaging a strategic priority across the organization and fully buy into the fact that the story directly impacts the financial performance of the business. It also requires that the C-suite get sales, marketing and customer experience leaders in a room to define […]
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meeting

Achieve Success Through Consistency, Connectivity and Continuity.

In the hyper-connected, always-on, customer-driven world we operate in today, leading CEOs are leaving their old-school definitions of marketing and communications behind. They are writing a new playbook. A communications playbook for the entire enterprise that is rooted in delivering a consistent, connected and cohesive story throughout the customer experience. Consistency serves as the cornerstone. […]
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