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Saturday, August 17, 2019
business meeting

14 Changes Every CEO Must Contend with to Win in the...

If you’re a CEO or C-suite executive, it has taken you awhile to get to where you are in the organization. So, it’s probably safe to say that a significant amount of time has passed and a lot of changes have taken place in the business world since you were on the frontline. Since then, […]
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C-Suite: Your Legacy Mindset Regarding Marketing Has Got to Go.

In the business world today, the customer has taken center stage. That means CEOs and C-suite executives must change the way they think about marketing’s role in the enterprise. They must reset the boundaries and expand marketing’s reach into and influence over the entire customer experience. Gone are the days of marketing’s sole focus being […]
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CEO Wake-Up Call: Your Corporate Message Matters More than Ever.

I hate to say it, but many of today’s CEOs have lost touch with a critical fact in business: The strength of a company’s story is intrinsically tied to the financial performance of the business. You get out of it … what you put into it. If your corporate story is ineffective and inconsistently delivered […]
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CEOs Who Increase Organizational Clarity … Improve Business Performance.

Ask most C-suite executives if their company’s vision, strategy, culture and story matter and they will say … “Of course they matter.” But the real answer is uncovered when you ask the next question … “What are you doing to ensure clarity and alignment exists in these areas — up and down your organization — […]
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Four Behaviors of High-Performing CEO Communicators

According to extensive research published in the Harvard Business Review (resulting from 17,000 CEO assessments), there are four specific behaviors that prove critical to CEO performance. The study found that high-performing CEOs … Decide with Speed and Action: They make decisions earlier, faster and with greater conviction. Engage for Impact: They excel at planning and […]
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Anchor Messages CEOs Use to Combat Change and Create Clarity.

Product and service innovation, customer requirements, competitive movement, digital transformation, mergers / acquisitions … the pace of change is increasing on every front in business. As a result, many CEOs and C-suite executives feel like firefighters. Constantly adjusting strategies and messages based on prevailing winds shifting from minute to minute. The job of a C-suite […]
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CEOs Need to Realize What Truly Drives High-Performing Organizations.

Studies show that most CEOs separate culture initiatives from their business strategy and story. Actually, culture is the byproduct of your story and strategy in action. The words and actions of every employee embody your company’s story and strategy. CEOs and C-suite executives must understand that words matter. They must acknowledge that the message behind […]
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CEOs: When Was the Last Time You Truly Looked at Your...

Business is moving at light speed. Changes are happening inside and outside of your organization faster than ever before. Yet, when was the last time you stopped down to really evaluate your corporate story? The story that is supposed to communicate who you are, what you offer, why you are different and where your company […]
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C-Suite Leaders Asked. We Answered.

Over the last several months we have shared a number of articles that addressed the topic of CEO and C-suite communication. In fact, the last four articles we published were titled… C-Suite Executives … Your Employees and Customers Crave Clarity. CEOs: Do Your Employees Even Know What Your Strategy Is? The Lost Art (and Science) […]
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The Lost Art (and Science) of Sustained Executive Communication

We live in a world of instant gratification. Do something fast. Do something once. Expect immediate and lasting results. What a joke. What’s more concerning is that this “instant gratification” mindset has crept into organizational communication, and it is killing business performance. Sure, CEOs and C-suite executives are moving so fast, they rarely have time […]
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