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Thursday, May 23, 2019

5 Questions That Will Help You Maximize Customer Engagement.

The #1 trait of companies that succeed in delivering a superior customer experience is the ability to develop and deliver a clear, consistent message. (McKinsey) Today, prospects and customers expect continuity and consistency throughout the buyer journey. The only way CEOs and C-suite executives can ensure this happens is to Implement a disciplined process for developing […]
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What’s the Cascade Strategy Around Your Go-to-Market Strategy?

According to a recent survey of internal communications executives, helping employees understand the company’s strategy is one of the top two initiatives they have in 2018. Does this surprise you? If so, just take a look at these statistics and you’ll understand why this should absolutely be a priority for most companies: According to Gallup, only […]
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Executives: Have You Lost the Heart and Soul of Your Business?

In the book, “The UnStoppables: Tapping Your Entrepreneurial Power,” author Bill Schley writes, “The core of any business, the original heart and soul that first allowed you to succeed with customers, never really changes for companies that stay vibrant and relevant, no matter how big they get.” This is so true and yet, growth and […]
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Is Your Product Launch Destined to Fail?

This year, B2B companies will roll out thousands of new product and service offerings — the majority of which will fail. And the reason they will not succeed has to do with what happens well before these offerings even enter the marketplace. That’s right. According to Harvard Professor Clayton Christensen, upwards of 70% of new […]
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Quarterly and Annual Business Performance Is Driven by Clarity.

This is the time of year when executive teams chart the course for the organization. They devise pillars, anchors and initiatives that serve as the cornerstones of their strategy. And for good reason, they want to ensure the organization is aligned. They want everyone moving in the same direction. They seek to achieve organizational clarity. […]
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The Impact Real Customer Stories Have on Business Performance.

“Despite the marketing rhetoric and self proclamations of being customer focused, most companies are product centric, not customer centric. Calling yourself customer centric doesn’t make it so.” — Chuck Schaeffer, Vantive Media CEO So, we ask you — as a CEO or C-suite executive — is your organization customer-centric? How do you know? How can […]
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10 Commitments CEOs Must Make to Experience CX Success.

For customer experience to translate into improved financial performance and serve as a competitive advantage, it must be embraced enterprise-wide. It must be implemented in a cross-functional manner — and, it has to be a priority for you and your entire C-suite. Here are 10 commitments you must make, as the CEO, if you want […]
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checkered flag

CEOs: Don’t Allow This ‘Disconnect’ to Interfere with Business Performance.

Ask most C-suite executives if their company’s vision, mission, values, strategy and story impact business performance and they are sure to say … “Well, of course.” However, when you look at how these critical dimensions are managed, you would question just how important executives think they are to business success. To start with, in most […]
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Most CEOs Would Be Shocked to See What We See and...

OnMessage, a leading B2B communications consultancy, once said in a room full of C-suite executives … “Most of you would be terrified to see the serious disconnect that exists within each level of your organization.” The firm was speaking about the lack of understanding and alignment across most companies in each of the following areas […]
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The Connective Tissue That Produces High-Performing Companies.

Many executives think purpose is paramount to business success. Others believe a rock-solid go-to-market strategy is what defines market leaders. Some see the company’s core values as the cornerstone of organizational success. And still other executives believe telling a differentiated, customer-centered corporate story is what drives business performance. The truth is, each executive is right […]
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