90 F
Dallas
Wednesday, July 8, 2020

5 Questions That Will Help You Maximize Customer Engagement.

The #1 trait of companies that succeed in delivering a superior customer experience is the ability to develop and deliver a clear, consistent message....
Get With The Program. How You Acquire Customers Has Forever Changed.

Maximizing Every Connection Throughout the Customer Experience.

Broadband Internet, mobile computing, social media and technology have transformed the way customers (current and prospective) engage with your company and consume your story. And there are three critical phases of the customer experience that truly define success or failure. The first is — the self-service phase of the buying process. This is where prospects are […]
To access this post you must be logged in. If you are not a member, you can register to receive 24 hours of Free Access.
CMOs: Are Your Investment Priorities Upside Down?

CMOs: Are Your Investment Priorities Upside Down?

Companies invest millions, sometimes billions into systems designed to train salespeople, develop employees, secure new business opportunities, acquire new customers and create loyal customers. Just look at the investments you’ve made in things like CRM systems, sales force automation, marketing automation, customer support systems … and other solutions that are meant to improve the customer […]
To access this post you must be logged in. If you are not a member, you can register to receive 24 hours of Free Access.
Ten Ways to a Better Story

10 Ways to Improve Business Performance with a Better Story.

Maybe you are one of those business leaders who thinks corporate messaging is soft, not really that important and doesn’t have a direct impact on business performance. If that is you, or there are others in your organization with this mindset, here are 10 ways that your corporate story can impact your bottom line. Train […]
To access this post you must be logged in. If you are not a member, you can register to receive 24 hours of Free Access.

Why C-Suite Executives Can’t Give in to Instant Gratification.

We live in a world of instant gratification. Do something fast. Do something once. Expect immediate and lasting results. What a joke. What’s scary is that this “instant gratification” mindset has crept its way into organizational communication and it is killing business performance. Sure, CEOs and C-suite executives are moving so fast, they rarely have […]
To access this post you must be logged in. If you are not a member, you can register to receive 24 hours of Free Access.
Aligning Your Corporate Story and Sales Compensation Plan

Aligning Your Corporate Story and Sales Compensation Plan

As a business leader, you’ve probably heard others say … “Salespeople only focus on … what they get paid on.” To one degree or another – there is truth in this statement. And we often hear this phrase when working with companies on repositioning, product launch or solutions portfolio initiatives. Why? Because, inevitably, decisions made […]
To access this post you must be logged in. If you are not a member, you can register to receive 24 hours of Free Access.
In the Constantly Connected World – Consistency is King.

In the Constantly Connected World – Consistency is King.

Insight Agents, a strategy consultancy, described the critical nature of consistent messaging when they noted, “… clear and consistent messaging across all channels is vital in providing an authentic, believable and coherent customer experience.” What this means is … for your message to be a difference maker, your story must be delivered consistently throughout the […]
To access this post you must be logged in. If you are not a member, you can register to receive 24 hours of Free Access.

Assess the Financial Impact of Your Corporate Story.

There is an intrinsic link between the quality and consistency of your corporate story … and the financial performance of your business. To help you determine if your story is improving or hindering business performance, take a few minutes and answer the following questions regarding the state of your company’s story. Q1: How well does […]
To access this post you must be logged in. If you are not a member, you can register to receive 24 hours of Free Access.

So, Your National Sales Meeting is Around the Corner …

Every year at this time, executives and sales leaders start planning their National Sales Meetings. The purpose of these meetings? Bring sales teams together to gain clarity and alignment around the marching orders for the coming year. During these meetings, leaders layout strategic plans, priorities, playbooks and targets that will be used drive sales initiatives […]
To access this post you must be logged in. If you are not a member, you can register to receive 24 hours of Free Access.

5 Questions That Will Help You Maximize Customer Engagement.

The #1 trait of companies that succeed in delivering a superior customer experience is the ability to develop and deliver a clear, consistent message. (McKinsey) Today, prospects and customers expect continuity and consistency throughout the buyer journey. The only way CEOs and C-suite executives can ensure this happens is to Implement a disciplined process for developing […]
To access this post you must be logged in. If you are not a member, you can register to receive 24 hours of Free Access.

RECENT ARTICLES