Companies invest millions, sometimes billions into systems designed to train salespeople, develop employees, secure new business opportunities, acquire new customers and create loyal customers. Just look at the investments you’ve made in things like CRM systems, sales force automation, marketing automation, customer support systems … and other solutions that are meant to improve the customer […]
Maybe you are one of those business leaders who thinks corporate messaging is soft, not really that important and doesn’t have a direct impact on business performance. If that is you, or there are others in your organization with this mindset, here are 10 ways that your corporate story can impact your bottom line. Train […]
We live in a world of instant gratification. Do something fast. Do something once. Expect immediate and lasting results. What a joke. What’s scary is that this “instant gratification” mindset has crept its way into organizational communication and it is killing business performance. Sure, CEOs and C-suite executives are moving so fast, they rarely have […]
As a business leader, you’ve probably heard others say … “Salespeople only focus on … what they get paid on.” To one degree or another – there is truth in this statement. And we often hear this phrase when working with companies on repositioning, product launch or solutions portfolio initiatives. Why? Because, inevitably, decisions made […]
Insight Agents, a strategy consultancy, described the critical nature of consistent messaging when they noted, “… clear and consistent messaging across all channels is vital in providing an authentic, believable and coherent customer experience.” What this means is … for your message to be a difference maker, your story must be delivered consistently throughout the […]
There is an intrinsic link between the quality and consistency of your corporate story … and the financial performance of your business. To help...
Every year at this time, executives and sales leaders start planning their National Sales Meetings. The purpose of these meetings? Bring sales teams together...
The #1 trait of companies that succeed in delivering a superior customer experience is the ability to develop and deliver a clear, consistent message. (McKinsey) Today, prospects and customers expect continuity and consistency throughout the buyer journey. The only way CEOs and C-suite executives can ensure this happens is to Implement a disciplined process for developing […]
According to a recent survey of internal communications executives, helping employees understand the company’s strategy is one of the top two initiatives they have in 2018. Does this surprise you? If so, just take a look at these statistics and you’ll understand why this should absolutely be a priority for most companies: According to Gallup, only […]
In the book, “The UnStoppables: Tapping Your Entrepreneurial Power,” author Bill Schley writes, “The core of any business, the original heart and soul that first allowed you to succeed with customers, never really changes for companies that stay vibrant and relevant, no matter how big they get.” This is so true and yet, growth and […]
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