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Friday, November 27, 2020
Walk the Talk

What Does It Really Mean to Walk the Talk?

You hear it all the time when it comes to bringing the company’s story in the market and everyday work activities. But, what exactly does this mean? What does it entail? According to the Customer Experience Impact Report from Harris Interactive … 73 percent of respondents say it starts with your employees. Employees who reflect […]
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Are Your Prospects Responding

Are Your Prospects Responding With … “Tell me more?”

In the Marketing Sherpa B2B Marketing Benchmark Report, CMOs rated multichannel messaging as the most effective tactic for increasing engagement. The authors of the study go on to say … “When your targets receive the same message from you via multiple channels, you create a consistent and engaging experience.” What does an engaged audience mean […]
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Are You Living Your Brand or Living a Dream?

Studies have proven that profits increase when companies move from “talking about” their brand to “living the brand.” What exactly does this mean? What does it entail? According to the Customer Experience Impact Report from Harris Interactive, 73% of respondents say it starts with your employees. Employees who reflect your corporate culture or who “live […]
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Is Your Story Even Relevant?

Henry Ford Dr. W. Edwards Deming Steve Jobs Each of these iconic leaders understood the importance of staying relevant as the key to engaging in meaningful conversations with customers. The truth is, it really doesn’t matter how superior your product or service is, compared to the competition. What matters is communicating a message that is […]
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Is That Something Your Customers Would Say?

In business-to-consumer (B2C) marketing, the buyer is typically also the end user. However, in business-to-business (B2B) marketing, the buyer is usually not the end user. Even though the B2B sales process is more arduous, this does not mean your message has to be complicated. B2B messaging can be simple and straightforward, without losing your key […]
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Creating Engaging Customer Conversations.

What does an engaged audience mean to your business? It’s an audience that is saying, “Tell me more.” It means that your message is initiating conversations with potential customers. Now more than ever, buyers are able to research products and services online without ever speaking to a salesperson. This shift to self-service has created a […]
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Engage and Motivate Customers with Storytelling.

When it comes to brand or product positioning, how do you truly engage and motivate an audience? A recent study of social psychology researchers uncovers new specifics that explain why a storytelling approach is so effective. A Neuromarketing article reveals the findings of this study, and further identifies the factors illuminating why a narrative, story-based […]
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The Power of One Word in a Hyper-Connected World.

Fact: Today’s buyers have limited attention spans. The internet, on-demand content, texting, social media, mobile apps — and other advancements have fundamentally changed the way we consume and connect with stories and content. More specifically, these things have rewired our brains. Creating the need for buyers to rapidly turn on and off streams of thought, […]
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Restore Law and Order to Your Multichannel Strategy.

The first step to solving any problem is to face reality. This starts by answering some fundamental questions: How am I currently managing the multichannel customer experience? What messages are we really communicating across critical touchpoints throughout the customer journey? What stakeholders and technologies are involved in the process? In most companies, these questions go […]
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Look at Your Corporate Story Through the Lens of Today’s Buyer.

With the rapid pace of business today, it is easy to lose sight of how much things have changed. Especially when it comes to communication, buying behavior and our overall mental makeup. However, if you sit back for just a few minutes and reflect, you’ll quickly see that how we communicate, where we spend our […]
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