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Wednesday, October 23, 2019

Engage and Motivate Customers with Storytelling.

When it comes to brand or product positioning, how do you truly engage and motivate an audience? A recent study of social psychology researchers uncovers new specifics that explain why a storytelling approach is so effective. A Neuromarketing article reveals the findings of this study, and further identifies the factors illuminating why a narrative, story-based […]
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The Power of One Word in a Hyper-Connected World.

Fact: Today’s buyers have limited attention spans.  The internet, on-demand content, texting, social media, mobile apps — and other advancements have fundamentally changed the way we consume and connect with stories and content. More specifically, these things have rewired our brains. Creating the need for buyers to rapidly turn on and off streams of thought, […]
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Restore Law and Order to Your Multichannel Strategy.

The first step to solving any problem is to face reality. This starts by answering some fundamental questions: How am I currently managing the multichannel customer experience? What messages are we really communicating across critical touchpoints throughout the customer journey? What stakeholders and technologies are involved in the process? In most companies, these questions go […]
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Look at Your Corporate Story Through the Lens of Today’s Buyer.

With the rapid pace of business today, it is easy to lose sight of how much things have changed. Especially when it comes to communication, buying behavior and our overall mental makeup. However, if you sit back for just a few minutes and reflect, you’ll quickly see that how we communicate, where we spend our […]
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Continuity in Your Story Will Separate You from the Pack.

Today, prospects and customers expect continuity and consistency in your story throughout their journey with your company. The only way to ensure this occurs is to develop and infuse a clear, compelling and consistent corporate message inside and outside of your organization. No wonder a recent McKinsey study revealed the number one trait of companies […]
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Mixed Messages Negatively Impact Employee and Customer Experience.

In Ty Montague’s book, “True Story: How to Combine Story and Action to Transform Your Business,” he states … “The best-run and most successful companies convey one clear, understandable story through every action they take, not solely through their marketing.” Why are these companies more successful? Because, they maintain complete alignment in their vision, mission, […]
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Achieve Success Through Consistency, Connectivity and Continuity.

In the hyper-connected, always-on, customer-driven world we operate in today, leading CEOs are leaving their old-school definitions of marketing and communications behind. They are writing a new playbook. A communications playbook for the entire enterprise that is rooted in delivering a consistent, connected and cohesive story throughout the customer experience. Consistency serves as the cornerstone. […]
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Barriers Preventing CEOs from Delivering a Consistent Story Throughout the Customer...

As a CEO or C-suite executive, it is critical that you think about one simple fact: Today, your prospects and customers have unlimited access to your business. Their experience spans more people, processes and technologies than ever before. This has resulted in an explosion in the number of ways prospects and customers interact with your […]
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CEO Wake-Up Call: Your Corporate Message Matters More than Ever.

I hate to say it, but many of today’s CEOs have lost touch with a critical fact in business: The strength of a company’s story is intrinsically tied to the financial performance of the business. You get out of it … what you put into it. If your corporate story is ineffective and inconsistently delivered […]
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CEOs: When Was the Last Time You Truly Looked at Your...

Business is moving at light speed. Changes are happening inside and outside of your organization faster than ever before. Yet, when was the last time you stopped down to really evaluate your corporate story? The story that is supposed to communicate who you are, what you offer, why you are different and where your company […]
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