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Tuesday, June 2, 2020

The Rules of Customer Engagement Have Changed. Have You?

You get out of it … what you put into it. If your corporate story is ineffective and inconsistently delivered … financial performance suffers. However, when your story is clear, compelling and consistently delivered throughout the customer experience … top-line and bottom-line results thrive. It appears that many business leaders have lost touch with this […]
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Executives It’s Time to Get Your (Corporate) Story Straight. Or Else.

Executives – It’s Time to Get Your (Corporate) Story Straight. Or...

Today’s business environment is more complex than ever. To be truly successful, your corporate story must be delivered consistently throughout the entire customer experience – from social media to sales presentations, industry events and customer service phone calls…even casual conversations in the hallway. Every interaction is an opportunity to strengthen your market position or lose […]
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Pull Your Business Strategy Forward with Corporate Messaging.

Pull Your Business Strategy Forward with Corporate Messaging.

Have you ever assessed your business strategy through the lens of your corporate message? You should. Architecting a corporate message that will pull your business strategy forward is key to your success. However, there is often a lack of connectivity between an organization’s strategy and its messaging. And even worse, it is frequently left to […]
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Your New Go-to-Market Strategy May Be Killing Organizational Performance.

Business leaders must address customer, competitor and industry dynamics more rapidly than ever before. To keep pace, many executive teams cast new visions and strategies for their businesses … then ask the organization to “skate to where the puck is headed.” After all, that’s what it takes to compete in the modern world, right? True. […]
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people waiting for an interview

Are Strategic Shifts in Your Business Reflected in Your Story?

As a business leader or C‑suite executive, your job is to look at the big picture. To assess internal and external factors and make appropriate business decisions. Said another way, it’s your job to move the business forward. And if you are like most executives, you’ve made some pretty significant shifts over the past 12-18 […]
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quick meeting

If You’re an Executive, Chances Are “Change” Is on Your Agenda.

If you’re like most executives, you have a short list of strategic changes that you need to execute in the coming year. With that said, now is a great time to ask yourself what you’re going to do to ensure these initiatives: Take root; Deliver measurable results; and Produce sustained growth. One critical factor in […]
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Is Your C-Suite Committed to Activating Real Customer Insights?

“Customers want to talk, and businesses want to listen — but to do so successfully, companies have to overcome the challenges that threaten to drown out the Voice of the Customer.” – Questback As a CEO or C-suite executive, are you serious about listening to and acting on customer insights and feedback? Do you have […]
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group meeting

Employee Actions and Words May Be Killing Your Business.

CEOs and C-suite executives must realize that the actions taken and the words used by their employees directly impact the customer experience and the company’s financial results. So, as a CEO or C-suite executive, how can you influence those actions and words? It’s simple. Your corporate strategyShould drive consistent actions and outcomes across your organization. […]
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meeting

CEOs: Do Your Employees Even Know What Your Strategy Is?

It is amazing to see the breakdown that exists in most organizations. More specifically, the communication breakdown relative to a company’s go-to-market strategy. When you survey leaders, managers and frontline employees at most organizations, many of these critical stakeholders do not even know what the company’s go-to-market strategy is. Let alone, how the strategy pertains to […]
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business woman

CEOs Don’t Just Own Strategy. They Own the Story Behind It.

If an organization succeeds or fails at implementing corporate initiatives, navigating a crisis, completing a merger, launching a new product line, or living up to the company’s vision, mission and values … the CEO is accountable. Why? Because he or she owns the strategy. No, not just the business strategy — the messaging and communication […]
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