Cross-Functional Leaders Must Collaborate to Create a Memorable Customer Experience.

“The opportunity to create emotive and powerful experiences for customers is out there but only if the CMO Collaborator can inspire customer-centric thinking that resonates with a positive brand experience across all lines of business.”— 2019 Accenture Report Changes in the CMO’s role and the customer experience are far reaching. Left unaddressed, these changes will […]
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