Customer Experience is Now at the Epicenter of Marketing.

Customer Experience is Now at the Epicenter of Marketing.
Customer experience is now the epicenter of marketing. What does that mean? How is that different from how marketing operated in the past? Well, in the past marketing was very brand, campaign and lead conversion focused. Today, marketing must be experience-driven. More specifically, customer experience-driven. A recent Forrester Research report said, “CMOs should step forward […]
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