To Build Long-Term Value, Get These 3 Things In Sync
With all these obstacles, one might ask if long-term growth is actually realistic for large corporations, and if alignment is even possible. The short...
Why C-Suite Executives Can’t Give in to Instant Gratification.
We live in a world of instant gratification.
Do something fast. Do something once.
Expect immediate and lasting results.
What a joke.
What’s scary is...
How Culture Impacts the Customer Experience and Financial Performance.
Everybody loves a good deal. Getting a quality product or service for a great price is the type of thing customers brag...
5 Ways You Can Make Your Brand Rise Above the Noise.
CMOs have long understood the need for developing and delivering a clear, consistent, compelling corporate message that crystalizes the position the business desires to...
Selling Your Brand from the Inside Out.
It starts on the inside.
Harvard Business Review explained the importance of delivering a consistent message to employees in, “Selling the Brand Inside.” The...
Are You Living Your Brand or Living a Dream?
Studies have proven that profits increase when companies move from “talking about” their brand to “living the brand.”
What exactly does this mean? What does...
The Long and Short of It … There’s More to Business...
In a study of 335 companies from Germany, the Netherlands, the United Kingdom and the United States, KPMG identified common patterns among long-term oriented...
CEO Beware: Look Both Ways at Corporate Positioning
“The winning companies in the future are likely to be those with the capacity to improve the long-term competitiveness and resilience of their business,...
CEOs and CMOs Must Join Forces to Break Down These Barriers.
To extract business value from all three phases of the customer experience (self-services, sales, post-purchase), CMOs must address the enterprise-wide messaging development and delivery...
Want Long-Term Customer Loyalty? Start with Your Employees.
Meaningful and sustained investment in workforce-led value creation means more output, more opportunities to reduce costs and higher customer satisfaction.
Employees are a company’s biggest...
Want to Increase Employee Engagement? Create a Shared Story.
Employee engagement and employee experience are all the rage. New tools, techniques and technologies are coming out of the woodwork to help executive teams...
C-suite Changes Reach Far Beyond the Boardroom.
When a C-suite executive is added to the team they are brought in for reason. Whether it’s a new CEO or a leader over...
Overcoming the Barriers to Building a Customer-Centric Culture.
As you set out to successfully create a customer-centric culture in your company, be prepared to see a sizeable return on your...
Culture Isn’t Part of the M&A Integration Game … It Is...
Lou Gerstner, former CEO of IBM Corp., once said culture isn’t just one aspect of the M&A integration game, “... it is the game.”
So,...
M&A Communications: Experienced Professionals and Processes Required.
There is a reason most companies don’t have a full-time M&A Integration Communication Team on staff. The reason is you only need those resources...
