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Thursday, May 23, 2019
Executives It’s Time to Get Your (Corporate) Story Straight. Or Else.

Executives – It’s Time to Get Your (Corporate) Story Straight. Or...

Today’s business environment is more complex than ever. To be truly successful, your corporate story must be delivered consistently throughout the entire customer experience...
Aligning Your Corporate Story and Sales Compensation Plan

Aligning Your Corporate Story and Sales Compensation Plan

As a business leader, you’ve probably heard others say … “Salespeople only focus on … what they get paid on.” To one degree or another –...
In the Constantly Connected World – Consistency is King.

In the Constantly Connected World – Consistency is King.

Insight Agents, a strategy consultancy, described the critical nature of consistent messaging when they noted, “… clear and consistent messaging across all channels is...
Getting Sales & Marketing to Agree on Who, What & How.

Getting Sales & Marketing to Agree on Who, What & How.

Alignment between departments within a company is critical for success, yet friction between sales and marketing can often flare up as they...

The Role of Thought Leadership in The Customer Experience.

Most marketers think lead conversion when they think of content. But with this perspective they are missing out on the strategic role content play’s...

Engage and Motivate Customers with Storytelling.

When it comes to brand or product positioning, how do you truly engage and motivate an audience? A recent study of social psychology researchers uncovers...

The Power of One Word in a Hyper-Connected World.

Fact: Today’s buyers have limited attention spans.  The internet, on-demand content, texting, social media, mobile apps — and other advancements have fundamentally changed the...
Customer Experience is Now at the Epicenter of Marketing.

Customer Experience is Now at the Epicenter of Marketing.

Customer experience is now the epicenter of marketing. What does that mean? How is that different from how marketing operated in the past? Well,...
CEOs – 6% of Your Time on the Frontline and 3% with Customers Won’t Cut It.

CEOs – 6% of Your Time on the Frontline and 3%...

CEOs and C-suite executives have a really tough job. We should know. We work with them every day. They have to keep their eyes...
When it Comes to Culture, the Numbers Tell the Real Story.

When it Comes to Culture, the Numbers Tell the Real Story.

There are times in every person’s life when focus and conviction around what they are doing is laser sharp. Nothing will get in their...
The Message Millennials Want to Hear.

The Message Millennials Want to Hear.

The Millennial Generation should be top of mind for every CMO and business executive. They were born between 1980-1996 and are taking the world...

Be Sure to Check Your Sales and Marketing Alignment.

An Aberdeen study of best-in-class organizations found that those who had strategically aligned sales and marketing functions experience a 32 percent average growth in...

C-suite Changes Reach Far Beyond the Boardroom.

When a C-suite executive is added to the team they are brought in for reason. Whether it’s a new CEO or a leader over...
senior businessman

Culture Isn’t Part of the M&A Integration Game … It Is...

Lou Gerstner, former CEO of IBM Corp., once said culture isn’t just one aspect of the M&A integration game, “... it is the game.” So,...
meeting

M&A Communications: Experienced Professionals and Processes Required.

There is a reason most companies don’t have a full-time M&A Integration Communication Team on staff. The reason is you only need those resources...

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