CULTURE
Want to Increase Employee Engagement? Create a Shared Story.
Employee engagement and employee experience are all the rage. New tools, techniques and technologies are coming out of the woodwork to help executive teams...
Customer-Centric Culture: It All Starts with Getting Everyone to Listen.
What, if anything, is your company doing with customer feedback? Hopefully, you are gathering such data and treating it like the valuable...
Is Your Story Part of Your Company’s DNA and Customer Experience?
Chief marketing officers and other C-suite executives across all industries recognize that customer experience is crucial as both a business driver and key differentiator....
How Market Leaders Leverage Purpose to Crystallize Culture
“Corporate purpose” is much more than a trendy organizational catchphrase. In fact, having a well-defined corporate purpose is no trend at all...
When it Comes to Culture, the Numbers Tell the Real Story.
There are times in every person’s life when focus and conviction around what they are doing is laser sharp. Nothing will get in their...
The Message Millennials Want to Hear.
The Millennial Generation should be top of mind for every CMO and business executive. They were born between 1980-1996 and are taking the world...
Has Digital Dehumanized Internal Communications?
A recent survey shows that “improving digital channels” is the second-highest priority for internal communications executives this year. Now, after reading that you might...
CMOs: Give Your Company an Edge in the Competition for Talent
According to a recent LinkedIn survey of 4,000 talent and recruiting leaders from around the world, a strong partnership between the CMO and the...
Change Your Employees’ Story. Change Your Customer Experience.
According to Enterprise IG, 70 percent of customers’ brand perception is determined by conversations with employees; and yet, Gallup Poll found that only 41 percent...
Sharing a Consistent Story in the Market … Starts on the Inside.
We talk a lot about the value and importance of infusing your corporate story into your culture and customer experience. It is the process...
How Leading CEOs Increase Customer Empathy and Understanding.
If you’re a CEO or C-suite executive and you want to create a customer-centric culture, you need to increase two things in the minds...
C-Suite: Are You Committed to Voice of the Customer?
Almost every C-suite executive claims that their company is — or desires to be — customer-driven. However, the truth is that very few executives...
CEOs Who Increase Organizational Clarity … Improve Business Performance.
Ask most C-suite executives if their company’s vision, strategy, culture and story matter and they will say … “Of course they matter.” But the...
CEOs Need to Realize What Truly Drives High-Performing Organizations.
Studies show that most CEOs separate culture initiatives from their business strategy and story. Actually, culture is the byproduct of your story and strategy...
C-Suite Leaders Asked. We Answered.
Over the last several months we have shared a number of articles that addressed the topic of CEO and C-suite communication. In fact, the...
Many CEOs and Founders Have Lost It.
Maybe you’re the original founder of the business … maybe you are not. Regardless, when you first took the reins at your company you…
Were...
