PERFORMANCE
How Culture Impacts the Customer Experience and Financial Performance.
Everybody loves a good deal. Getting a quality product or service for a great price is the type of thing customers brag...
Purpose vs. Profits? Good News. You Don’t Have to Choose.
How does your business performance measure up against the competition? Are you ahead of the pack, lagging way behind or somewhere in...
Can Purpose Really Translate into Meaningful Profits?
There’s no two ways about it: Businesses that invest in their company’s higher purpose outperform the competition. Corporate growth, revenue and profits...
Maximizing Every Connection Throughout the Customer Experience.
Broadband Internet, mobile computing, social media and
technology have transformed the way customers (current and prospective) engage
with your company and consume your story.
CMOs: Are Your Investment Priorities Upside Down?
Companies invest millions, sometimes billions into systems
designed to train salespeople, develop employees, secure new business
opportunities, acquire new customers and create loyal customers....
10 Ways to Improve Business Performance with a Better Story.
Maybe you are one of those business
leaders who thinks corporate messaging is soft, not really that important and
doesn’t have a direct impact...
Aligning Your Corporate Story and Sales Compensation Plan
As a business leader, you’ve probably heard others say …
“Salespeople only focus on … what they get paid on.”
To one degree or another –...
In the Constantly Connected World – Consistency is King.
Insight Agents, a strategy consultancy, described the critical nature of consistent messaging when they noted, “… clear and consistent messaging across all channels is...
Assess the Financial Impact of Your Corporate Story.
There is an intrinsic link between the quality and consistency of your corporate story … and the financial performance of your business. To help...
So, Your National Sales Meeting is Around the Corner …
Every year at this time, executives and sales leaders start planning their National Sales Meetings. The purpose of these meetings? Bring sales teams together...
5 Questions That Will Help You Maximize Customer Engagement.
The #1 trait of companies that succeed in delivering a superior customer experience is the ability to develop and deliver a clear, consistent message....
What’s the Cascade Strategy Around Your Go-to-Market Strategy?
According to a recent survey of internal communications executives, helping employees understand the company’s strategy is one of the top two initiatives they have...
Executives: Have You Lost the Heart and Soul of Your Business?
In the book, “The UnStoppables: Tapping Your Entrepreneurial Power,” author Bill Schley writes,
“The core of any business, the original heart and soul that first...
Is Your Product Launch Destined to Fail?
This year, B2B companies will roll out thousands of new product and service offerings — the majority of which will fail. And the reason...
Quarterly and Annual Business Performance Is Driven by Clarity.
This is the time of year when executive teams chart the course for the organization. They devise pillars, anchors and initiatives that serve as...
The Impact Real Customer Stories Have on Business Performance.
“Despite the marketing rhetoric and self proclamations of being customer focused, most companies are product centric, not customer centric. Calling yourself customer centric doesn’t...
10 Commitments CEOs Must Make to Experience CX Success.
For customer experience to translate into improved financial performance and serve as a competitive advantage, it must be embraced enterprise-wide. It must be implemented...
CEOs: Don’t Allow This ‘Disconnect’ to Interfere with Business Performance.
Ask most C-suite executives if their company’s vision, mission, values, strategy and story impact business performance and they are sure to say … “Well,...
Most CEOs Would Be Shocked to See What We See and Hear What We...
OnMessage, a leading B2B communications consultancy, once said in a room full of C-suite executives …
“Most of you would be terrified to see the...
The Connective Tissue That Produces High-Performing Companies.
Many executives think purpose is paramount to business success. Others believe a rock-solid go-to-market strategy is what defines market leaders. Some see the company’s...
