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Wednesday, December 11, 2019

STORY

A Disciplined Approach for Designing Story Architecture.

A Disciplined Approach for Designing Your Story Architecture.

design|dəˈzīn|noun a plan or drawing produced to show the look and function or workings of an object before it is built or...
7 Questions Every Marketing Leader Must Ask About Their Corporate Story

7 Questions Every Marketing Leader Must Ask About Their Corporate Story.

According to the CMO Council, 73 percent of CMOs do not believe that their organizations are on message. Meaning, they do not...
Walk the Talk

What Does It Really Mean to Walk the Talk?

You hear it all the time when it comes to bringing the company’s story in the market and everyday work activities. But,...
Are Your Prospects Responding

Are Your Prospects Responding With … “Tell me more?”

In the Marketing Sherpa B2B Marketing Benchmark Report, CMOs rated multichannel messaging as the most effective tactic for increasing engagement. The authors...

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