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Wednesday, October 23, 2019

STORY

Is Your Story Even Relevant?

Henry Ford Dr. W. Edwards Deming Steve Jobs Each of these iconic leaders understood the importance of staying relevant as the key to engaging in meaningful conversations...

Is That Something Your Customers Would Say?

In business-to-consumer (B2C) marketing, the buyer is typically also the end user. However, in business-to-business (B2B) marketing, the buyer is usually not the end...

Creating Engaging Customer Conversations.

What does an engaged audience mean to your business? It’s an audience that is saying, “Tell me more.” It means that your message is...

Engage and Motivate Customers with Storytelling.

When it comes to brand or product positioning, how do you truly engage and motivate an audience? A recent study of social psychology researchers uncovers...

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