STORY
The Long and Short of It … There’s More to Business Than Profit
In a study of 335 companies from Germany, the Netherlands, the United Kingdom and the United States, KPMG identified common patterns among long-term oriented...
Let Your Customers Tell Your Story.
If you are a C-level, sales or marketing executive, there’s never been a more important time to elevate the Voice of the...
A Disciplined Approach for Designing Your Story Architecture.
design|dəˈzīn|noun a plan or drawing produced to show the look and function or workings of an object before it is built or...
7 Questions Every Marketing Leader Must Ask About Their Corporate Story.
According to the CMO Council, 73 percent of CMOs do not believe that their organizations are on message. Meaning, they do not...
What Does It Really Mean to Walk the Talk?
You hear it all the time when it comes to bringing the company’s story in the market and everyday work activities. But,...
Are Your Prospects Responding With … “Tell me more?”
In the Marketing Sherpa B2B Marketing Benchmark Report, CMOs rated multichannel messaging as the most effective tactic for increasing engagement. The authors...
Is Your Story Even Relevant?
Henry Ford
Dr. W. Edwards Deming
Steve Jobs
Each of these iconic leaders understood the importance of staying relevant as the key to engaging in meaningful conversations...
Is That Something Your Customers Would Say?
In business-to-consumer (B2C) marketing, the buyer is typically also the end user. However, in business-to-business (B2B) marketing, the buyer is usually not the end...
Creating Engaging Customer Conversations.
What does an engaged audience mean to your business? It’s an audience that is saying, “Tell me more.” It means that your message is...
Engage and Motivate Customers with Storytelling.
When it comes to brand or product positioning, how do you truly engage and motivate an audience?
A recent study of social psychology researchers uncovers...
The Power of One Word in a Hyper-Connected World.
Fact: Today’s buyers have limited attention spans.
The internet, on-demand content, texting, social media, mobile apps — and other advancements have fundamentally changed the...
Restore Law and Order to Your Multichannel Strategy.
The first step to solving any problem is to face reality. This starts by answering some fundamental questions: How am I currently managing the...
Look at Your Corporate Story Through the Lens of Today’s Buyer.
With the rapid pace of business today, it is easy to lose sight of how much things have changed. Especially when it comes to...
Continuity in Your Story Will Separate You from the Pack.
Today, prospects and customers expect continuity and consistency in your story throughout their journey with your company. The only way to ensure this occurs...
Mixed Messages Negatively Impact Employee and Customer Experience.
In Ty Montague’s book, “True Story: How to Combine Story and Action to Transform Your Business,” he states …
“The best-run and most successful companies...
Achieve Success Through Consistency, Connectivity and Continuity.
In the hyper-connected, always-on, customer-driven world we operate in today, leading CEOs are leaving their old-school definitions of marketing and communications behind. They are...
Barriers Preventing CEOs from Delivering a Consistent Story Throughout the Customer Experience.
As a CEO or C-suite executive, it is critical that you think about one simple fact: Today, your prospects and customers have unlimited access...
CEO Wake-Up Call: Your Corporate Message Matters More than Ever.
I hate to say it, but many of today’s CEOs have lost touch with a critical fact in business: The strength of a company’s...
CEOs: When Was the Last Time You Truly Looked at Your Story?
Business is moving at light speed. Changes are happening inside and outside of your organization faster than ever before. Yet, when was the last...
What Is Your C-Suite’s Story?
Twitter, Slack, Chatter, LinkedIn … the business world we operate in today is driven by instantaneous communication.
Employees, partners and customers now have immediate access...
