STRATEGY
Why Marketing Executives Must Become Outcome-Obsessed.
“Until Marketers start speaking the P&L language of their CEOs and until they start tracking business outcomes … they will continue...
7 Leaders Share Their Thoughts on the Importance of Story.
Why do some companies have world-class cultures? Why do
certain companies generate higher and more consistent earnings?
Well, according...
Get With The Program. Your Acquisition Strategy Has to Change.
We live in the digital age, an age in which the customer
drives the majority of the buying process via online research before...
Successful Strategies are Driven by Winning Stories.
Sure, most leaders hold themselves accountable for the company’s overall strategy. However, what many executives have not acknowledged is …
You own the story behind...
The Rules of Customer Engagement Have Changed. Have You?
You get out of it … what you put into it.
If your corporate story is ineffective and inconsistently delivered … financial performance suffers. However,...
Executives – It’s Time to Get Your (Corporate) Story Straight. Or Else.
Today’s business environment is more complex than ever. To be truly successful, your corporate story must be delivered consistently throughout the entire customer experience...
Pull Your Business Strategy Forward with Corporate Messaging.
Have you ever assessed your business strategy through the lens of your corporate message? You should. Architecting a corporate message that will pull your...
Your New Go-to-Market Strategy May Be Killing Organizational Performance.
Business leaders must address customer, competitor and industry dynamics more rapidly than ever before. To keep pace, many executive teams cast new visions and...
Are Strategic Shifts in Your Business Reflected in Your Story?
As a business leader or C‑suite executive, your job is to look at the big picture. To assess internal and external factors and make...
If You’re an Executive, Chances Are “Change” Is on Your Agenda.
If you’re like most executives, you have a short list of strategic changes that you need to execute in the coming year.
With that said,...
Is Your C-Suite Committed to Activating Real Customer Insights?
“Customers want to talk, and businesses want to listen — but to do so successfully, companies have to overcome the challenges that threaten to...
Employee Actions and Words May Be Killing Your Business.
CEOs and C-suite executives must realize that the actions taken and the words used by their employees directly impact the customer experience and the...
CEOs: Do Your Employees Even Know What Your Strategy Is?
It is amazing to see the breakdown that exists in most organizations. More specifically, the communication breakdown relative to a company’s go-to-market strategy.
When you...
CEOs Don’t Just Own Strategy. They Own the Story Behind It.
If an organization succeeds or fails at implementing corporate initiatives, navigating a crisis, completing a merger, launching a new product line, or living up...
7 out of 10 Employees Don’t Know Where You / They Are Going.
Did you know research shows less than 30% of employees know where their company is going (vision) and how they are supposed to get...
What Is Really Driving Your Story in the Market?
High-growth companies experience significant change. They move at a rapid pace. That’s why the C-suite must be extremely diligent about maintaining organizational alignment.
Changes in...
Lack of Clarity in Your Corporate Story and Strategy Is Costing You.
As a C-suite executive or leader, you know there is nothing more important than clarity. Clarity in the story you want to tell. Clarity...
