Is That Something Your Customers Would Say?

In business-to-consumer (B2C) marketing, the buyer is typically also the end user. However, in business-to-business (B2B) marketing, the buyer is usually not the end user. Even though the B2B sales process is more arduous, this does not mean your message has to be complicated. B2B messaging can be simple and straightforward, without losing your key […]
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