Marketing’s Role in Activating the Company’s Story in the Customer Experience

Marketing’s Role in Activating the Company’s Story in the Customer Experience
In a recent Forbes article, “Connecting the Dots Around The Customer,” David Cooperstein, vice president of Forrester Research, wrote, “to truly earn their place at the executive table, chief marketing officers today must go beyond overseeing marketing programs. They must drive the brand promise into the hearts and minds of everyone in their organization.” Marketing […]
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