The Impact Real Customer Stories Have on Business Performance.

“Despite the marketing rhetoric and self proclamations of being customer focused, most companies are product centric, not customer centric. Calling yourself customer centric doesn’t make it so.” — Chuck Schaeffer, Vantive Media CEO So, we ask you — as a CEO or C-suite executive — is your organization customer-centric? How do you know? How can […]
To access this post you must be logged in. If you are not a member, you can register to receive 24 hours of Free Access.