Without a picture of where, when, how and why customers engage with your company — you will never be able to positively impact their journey. This is a picture you need. It is a picture you— the CMO — must paint. Your picture will take the shape of a customer journey map. But be careful. […]
To access this post you must be
logged in. If you are not a member, you can
register to receive 24 hours of Free Access.
