Why Marketing Executives Must Become Outcome-Obsessed.

Why marketing executives must become outcome-obsessed.
“Until Marketers start speaking the P&L language of their CEOs and until they start tracking business outcomes … they will continue to lack credibility in the eyes of their CEOs.”– The Fournaise Group This quote is based on findings from a survey of 600 CEOs at large and SMB companies. And, I believe it speaks […]
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